Associated Alcohols & Breweries Ltd launches Premium 'Central Province RUM'

Associated Alcohols & Breweries Limited ("AABL), (BSE507526), (NSE- ASALCBR), a leading name in the alco beverage industry, has announced the launch of Central Province Rum ("CP Rum"), a refined addition to its illustrious portfolio and a testament to the company's relentless pursuit of premiumisation. The inaugural release took place in the vibrant state of Madhya Pradesh, marking the beginning of a strategic rollout that will extend to Delhi and Kerala in the upcoming months.

The launch of CP Rum represents a pivotal moment in AABL's rich history and a decisive stride in the company's pursuit of premiumisation. This dedicated journey aims to provide consumers with unparalleled and sophisticated experiences. The strategic timing of the launch, specifically tailored to coincide with winter sales, underscores AABL's keen awareness of consumer preferences, especially given the heightened demand for Rum during the winter season. This thoughtful approach aligns seamlessly with AABL's commitment to introducing exceptional products while strategically meeting market trends.

Crafted with meticulous precision, CP Rum epitomizes the fusion of craftsmanship and quality that defines the AABL brand. This exceptional offering is poised to redefine standards of excellence in the distilled spirits realm and resonate with seasoned connoisseurs and casual drinkers alike.

The launch in Madhya Pradesh, a strategic stronghold for AABL, serves as a prelude to the forthcoming premieres in Delhi and Kerala. AABL is poised to captivate diverse palates, introducing CP Rum to regions known for their discerning tastes and appreciation for fine spirits.

"This launch is more than introducing a new product; it represents a bold step in our journey towards premiumisation. CP Rum embodies the culmination of our dedication to pushing boundaries and redefining expectations," says Mr. Tushar Bhandari, Whole Time Director.

Shares of Associated Alcohols & Breweries Ltd. was last trading in BSE at Rs. 445.85 as compared to the previous close of Rs. 451.50. The total number of shares traded during the day was 3679 in over 320 trades.

The stock hit an intraday high of Rs. 453.75 and intraday low of 444.00. The net turnover during the day was Rs. 1652182.00.

Source : Equity Bulls

Keywords

AssociatedAlcoholsandBreweries INE073G01016 Premium CentralProvinceRUM Launch