Lehar Footwears ropes Govinda as brand ambassador

Lehar Footwears Limited (Lehar), has engaged Bollywood actor 'Govinda' as a brand ambassador to promote Company's products through electronic and print media advertisements. Govinda is an actor, comedian, dancer, and former politician and has appeared in more than 165 Hindi and Punjabi films and is one of the most popular and publicly accepted celebrities in Tier II and III cities and other target markets.

As part of this association, the artist will endorse Lehar's product augmenting the Company's footprint across the country. Under the branding campaign, Lehar plans to undergo promotional activities through outdoor marketing, print media advertisements as well as digital marketing of its product portfolio. We look forward to have a long-standing alliance and strongly believe that the coalition will substantiate the brand philosophy 'the Lehar way'.

Commenting on the engagement, Mr. Raj Kumar Agarwal, Managing Director of Lehar Footwears Limited said: "At Lehar Footwears, it has been our constant endeavour to bring fashionable footwears to the consumers of every gender, age and for every occasion. Lehar's association with the artist will catalyse our expansion to different parts of country as well as introduce newer product lines. The promotional and branding campaign is expected to bring more awareness amongst the target customers of the Company's product range being offered to them over last three decades."

Shares of Lehar Footwears Ltd was last trading in BSE at Rs. 100.13 as compared to the previous close of Rs. 92.32. The total number of shares traded during the day was 96538 in over 427 trades.

The stock hit an intraday high of Rs. 103.05 and intraday low of 92.70. The net turnover during the day was Rs. 9541592.00.

Source : Equity Bulls

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