Stock Report

RattanIndia Enterprises launches its first direct-to-consumer fashionwear brand FYLTR

Posted On : 2023-04-28 08:30:51( TIMEZONE : IST )

RattanIndia Enterprises Ltd. has announced the launch of its first direct-to-consumer casual fashionwear brand FYLTR by its 100% wholly owned subsidiary Neobrands Limited. FYLTR is a brand-new line of solid-colored casual clothing designed for both men and women. To make FYLTR easily accessible to Indian consumers, the brand is now available through its brand store on e-commerce platform, Amazon. With just a few clicks, customers can conveniently shop for FYLTR's products and have them delivered to their doorstep. You can explore the full range of FYLTR and buy from the brand store by visiting https://amzn.to/3HmeUMC.

The choice of colors, fits, and silhouettes for FYLTR products has been meticulously done to suit the Indian consumer palette. Furthermore, the brand has over 200 styles on offer, all attractively priced, making FYLTR light on the wallet.

This exciting launch is based on extensive research that has revealed the growing trend in India of fashion-conscious consumers increasingly wearing solid colors due to their stylish elegance and versatility, making them a preferred choice for contemporary fashion. FYLTR embodies the philosophy of simple sophistication and celebrates the beauty of solids, adding a new dimension to casual dressing.

The collection features a wide range of captivating solid colors that is sure to complement any style. Whether you're looking to add a pop of color to brighten up your wardrobe or prefer a simple, classic look that never goes out of style, FYLTR has something for everyone. Consumers can choose from bold and bright hues or neutral shades that are perfect for everyday wear.

In addition to the captivating colors, FYLTR also offers versatile fits and trendy styles to cater to diverse body types and style preferences. The product range includes a wide variety of apparel such as T-shirts, shirts, tops, shorts and khakis, ensuring that there is something for everyone. It includes innovative products like the "Penta Polo" T-shirts and "Stretchies Khakis".

FYLTR Penta Polo comes loaded with properties that will offer both superior comfort & elegant style. It comes with properties like Easy Care, Quick Cool, Anti-Odour & UV Protection. Easy Care makes these T-shirts wrinkle resistant, making it perfect for a busy lifestyle. Its moisture-wicking feature keeps one cool and dry, even during the hottest days, ensuring maximum comfort throughout the day. Plus, its anti-odour feature keeps the wearer fresh & feeling confident all day long. These T-shirts also offer UV protection, safeguarding the skin from harmful UV rays.

FYLTR Stretchies Khaki trousers will be the classic new edit to everyone's wardrobe. Made with the finest quality of breathable stretch cotton twill fabric, these trousers come with an elasticated waistband for superior comfort and fit. Crafted with pre-washed fabrics & treated to special biowash, Stretchies Khaki trousers are extremely soft to wear. With their breathable cotton fabric, these khakis are perfect for summers as they'll keep the wearer cool and comfortable even on the hottest days.

"The fashion industry in India is witnessing remarkable growth, with an increasing demand for trendy and premium quality apparel, and FYLTR is poised to capture this market opportunity," said Ms. Anjali Rattan, Business Chairperson, RattanIndia Enterprises Ltd. "We are committed to providing our customers with the latest fashion trends through FYLTR, and our color stories are carefully crafted to reflect consumers' unique tastes and preferences."

Join us in celebrating the launch of FYLTR, where simple sophistication meets versatile style. Discover the beauty of solids with FYLTR and elevate your casual wardrobe with fashion that works for you!

Shares of RattanIndia Enterprises Limited was last trading in BSE at Rs. 39.26 as compared to the previous close of Rs. 38.89. The total number of shares traded during the day was 145655 in over 1029 trades.

The stock hit an intraday high of Rs. 39.82 and intraday low of 38.81. The net turnover during the day was Rs. 5718039.00.