Taneira Launches Cyanotype - a contemporary kurta collection

Taneira presents CYANOTYPE, a signature capsule collection of unique, ready-to-wear contemporary kurtas for the stylish Indian woman.

Inspired by the nostalgia of pressing leaves and flowers as a childhood memory, Cyanotype brings alive the spirit of those reminiscences and preserves it, in wearable form.

A vintage technique of printing photographs, Cyanotype involves dipping a natural fabric in a mixture of two light-sensitive compounds. The design elements are a distinctive selection of flora and foliage including leaves, twigs, flowers, and vines. The entire composition of botanicals is created on a table and then placed on the fabric. The fabric's exposure to light leads to a reaction with the photosensitive solution and gives the collection its characteristic cyan-blue color.

A mélange of dyed panels in diverse shades of blue along with the cyanotype print comes together with a delicate embellishment of hand-embroidered thread work and sequins in contrasting hues, to create an ensemble that adds flair to an important meeting or a brunch with friends.

Every kurta in the line is a labor of love involving 8 artisans. With Cyanotype, Taneira furthers its endeavor to strengthen the handicrafts community in the country by giving them a new art form to practice and conserve.

Each of the seven chic styles in the collection uses a multi-disciplinary approach on garments through mixed media. Cyanotype boasts a tasteful combination of modern, effortless silhouettes and multi-functional outfits with pocket detailing and belts, some of which can even be styled as a dress, taking you from nine to dine within seconds.

Priced between INR 4990 and INR 6990, Cyanotype is available across all Taneira stores in the country.

Shares of Titan Company Limited was last trading in BSE at Rs. 2398.05 as compared to the previous close of Rs. 2356.55. The total number of shares traded during the day was 44419 in over 5820 trades.

The stock hit an intraday high of Rs. 2413.30 and intraday low of 2382.10. The net turnover during the day was Rs. 106561684.00.

Source : Equity Bulls

Keywords

TitanCompany INE280A01028 Taneira CYANOTYPE ContemporaryKurtas StylishIndianWoman