Exxaro Tiles signs Bollywood actor Ajay Devgan as brand ambassador

Exxaro Tiles, India's one of the growing ceramic Company has signed India Bollywood actor Mr. Ajay Devgan as its brand Ambassador to endorse its tiles products for a period of 02 years on terms and conditions mentioned in the endorsement agreement executed between Exxaro Tiles, and Mr. Ajay Devgan.

The Idea of roping in Mr. Ajay Devgan to promote the Tiles products is a part of Company four-fold expansion plan in GVT Slabs in Ceramic Industry.

According to Managing Director Mr. Mukeshkuamr B. Patel, "We have built a strong business and are further enhancing it to capitalize the opportunities that the industry has to offer. Our focus is on diversifying our product portfolio by introducing ceramic wall tiles and tiles for outdoor and parking areas as well as big slab in GVT. We are also aiming to increase our exiting market share in those untapped area in domestic as well as international market. We are also investing more in advertising our products and creating a brand recall in customers' minds and attributes are synonymous with Mr. Ajay Devgan and make him a perfect fit for the brand. This association will strengthen our brand recall and position our unique offering, both to our valued customer and end-users.

We are thrilled to have Mr. Ajay Devgan as our Brand Ambassador and have no doubt that this collaboration will be beneficial and increase the recall for the Exxaro's brand.

Commenting on this association with Exxaro Tiles, Mr. Ajay Devgan said, "It's my pleasure to be a part with Exxaro Tiles.

Mr. Kirankumar B. Patel, Director (Sales & Marketing) of Exxaro Tiles adds" We welcome Mr. Ajay Devgan to Exxaro Tiles as our Brand Ambassador. We believe that our association with Mr. Ajay Devgan will help to create greater awareness for our products as well as differentiate the high quality products portfolio of Exxaro Tiles. Our new marketing campaign with Mr. Ajay Devgan intends to further strengthen the recall of our branded tiles product among our business customers as well as end use consumers.

Shares of Exxaro Tiles Ltd was last trading in BSE at Rs. 102.05 as compared to the previous close of Rs. 103.50. The total number of shares traded during the day was 5737 in over 299 trades.

The stock hit an intraday high of Rs. 104.30 and intraday low of 97.00. The net turnover during the day was Rs. 577978.00.

Source : Equity Bulls

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