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GRM Foodkraft's 10X Brand to be available on Udaan platform
Posted On : 2022-01-10 11:06:33( TIMEZONE : IST )
GRM Overseas Limited (herein referred to as "GRM"), one of India's leading basmati Rice exporters and a growing consumer staples player, announces its subsidiary, GRM Foodkraft Pvt. Ltd (GFK) 10X Rice brand will be available on Udaan, India's largest Business-to-Business (B2B) e-Commerce platform. The Company will initially begin selling its various categories of Rice under 10X Brand through this platform and progressively introduce other products.
Udaan has a vast distribution network of over 3 million retailers in over 1000 cities and covering 12,000+ pin codes across the country. This association with Udaan is yet another milestone in GRM's objective to strengthen 10X's brand and reach a wider consumer base pan India. Furthermore, while this partnership is expected to assist in enhancing 10X brand presence in the domestic market by increasing market share and product reach, it will also keep it competitive and drive revenue and profitability growth for the Company.
On this important development, Mr. Atul Garg, Managing Director, said: "GRM is one of the prominent Rice processors and suppliers worldwide. The Company has reached this height through its continuous quest for excellence and commitment to customer taste. With a well-defined strategy of employing cutting-edge technology while investing considerable time and money into R & D, the Company has excelled in anticipating the changes in food industry trends and bringing in products accordingly to cater to the ever-growing market.
The availability of our products on the Udaan platform is an extension of our objective of penetrating the domestic consumer staples segment and capturing the unorganised market. Before Udaan, GRM Foodkraft already enjoys association with large modern trade players like Jio Mart and Walmart India leveraging their platform and network to strengthen its brand presence and recognition. Furthermore, we are optimistic of entering into such strategic association with more such leading modern trade players operating in India going ahead."
