Saboo Sodium Chloro Ltd's FMCG division to launch two new products

Saboo Sodium Chloro Ltd. has announced that its FMCG division is formally launching two new products - Double Tota Tea and Aayush Detergent.

Saboo Sodium Chloro Ltd's FMCG division has been engaged in extensive product trials over the past 12 months. After analyzing market feedback, the division has decided to launch above tea and detergent offerings. The products will be launched on a capital-lean basis with outsourced production to high-quality manufacturers. SSCL will only focus on branding, and distribution leveraging existing infrastructure of its 30-year strong consumer salt business.

SSCL expects an addition of up to INR 500 million/yr by FY23 to its FMCG topline from the newofferings.

The marketing and initial distribution will commence this quarter.

Shares of SABOO SODIUM CHLORO LTD. was last trading in BSE at Rs. 25.70 as compared to the previous close of Rs. 24.50. The total number of shares traded during the day was 106210 in over 154 trades.

The stock hit an intraday high of Rs. 25.70 and intraday low of 24.05. The net turnover during the day was Rs. 2662293.00.

Source : Equity Bulls

Keywords

SABOOSODIUMCHLOROLTD INE440C01016 FMCGDivision NewProducts Launch DoubleTotaTea AayushDetergent