Kalyan Jewellers adds glitter to Celebrity Cricket League

Kalyan Jewellers announced its association with Celebrity Cricket League as its title sponsor. The third edition of the Kalyan Jewellers Celebrity Cricket League this year will not only boast of bigger stars — on and off the field — and better players, but the league has also managed to secure a pan-Indian viewership, reaching out to maximum fans. The third season of Kalyan Jewellers Celebrity Cricket League will kick start on February 9 2013 in Kochi.

Adding glitz to the already star-studded event, Kalyan Jewellers, will be the title sponsors of Kalyan Jewellers Celebrity Cricket League for the next three years. Speaking on the occasion T S Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers, said, "We are very happy to be associated with the Celebrity Cricket League, where the biggest stars of Indian Cinema are playing cricket a sport that is akin to a religion in India. Kalyan Jewellers is planning a pan India expansion and Celebrity Cricket League offers a unique opportunity to reach out to audiences across the country. We hope for a long and mutually rewarding association."

In a colourful event held at Mumbai recently where all the 8 teams were present along with Bollywood celebrities like Salman Khan, Bipash Basu, Katrina Kaif, Mr. T. S. Kalyanaraman also unveiled the Kalyan Jewellers Celebrity Cricket League trophy to be presented during the Kalyan Jewellers Celebrity Cricket League final match in Bengaluru.

After establishing itself as a prominent player in the gems and jewellery industry, Kalyan Jewellers is making endeavor to reach out to a wider base of audience by associating itself with the field of sports.

Kalyan Jewellers profitability is akin to a mine whose surface has just been explored. The true impact of all the initiatives undertaken is to fructify fully. Careful positioning, immense.

Investments and dedicated organizational effort have positioned Kalyan Jewellers at the crest of a wave that is moving upwards with great momentum. Kalyan has been at the forefront of pioneering efforts to educate the public of cheating and malpractices in gold quality and pricing through their campaign 'Fight against Impure Gold".

Mr. Amitabh Bachchan and Mrs. Aishwraya Rai Bachchan will represent Kalyan Jewellers nationally. To represent the company regionally they have stalwarts like Nagarjuna in Andhra Pradesh, Sivaraj Kumar in Karnataka, Prabhu in Tamil Nadu and Dileep in Kerala.

Source : Equity Bulls

Keywords