Maruti Udyog's Alto achieves sales of 2 Lakh units in 11 months

Maruti Udyog Ltd has announced in its journey to win millions of hearts, Alto, the country’s highest selling car has achieved spectacular sales of two lakh units (200,000 units) in the last 11 months.

This makes Alto the first car in India to cross 2 lakh domestic sales in a fiscal. Of this, one lakh sales have come in just five months (150 days).

Alto has emerged as India's most loved car as it combines unmatched fuel efficiency, contemporary design and looks, and conveniences like Electronic Power Steering and air- conditioning.

In October last year, Alto sold a whopping 22,294 units. That was the highest ever domestic sales achieved by any car in India in a month.

Since its launch in India in September 2000, over 6.25 lakh Alto cars have been sold in the domestic market. Additionally, over 1.25 lakh Alto cars have been exported.

Besides, over the years, the Company has introduced several variants of Alto to cater to the demands of entry level buyers. A limited edition Alto in April 2003, a face-lift in July 2005 and a special edition Alto "X-fun" edition to coincide with 5 lakh sales in November 2006, kept up the excitement in the brand.

Awards and accolades

In its launch year, it received several accolades, such as Car of the Year and Most Exciting New Car of the Year from reputed auto magazines.

Sales of Alto have grown at an accelerated pace since it was launched.

It achieved:
First 1 lakh in 37 months
1 lakh to 2 lakh in 12 months
2 lakh to 3 lakh in 10 months
3 lakh to 4 lakh in 7 months
4 lakh to 5 lakh in 6 months and the journey from
5 lakh to 6 lakh in 5 months

Owing to improved efficiencies and effective cost control initiatives, the Company has been able to offer an attractive, contemporary and feature-rich car like the Alto at attractive prices.

Just over six years after its launch, "the hottest little thing" of year 2000 continues to be India's hottest selling car.

Source : Equity Bulls

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