Mahindra & Mahindra launches the New Bolero at Rs 4.58 lakhs

Mahindra & Mahindra Ltd has announced that on March 02, 2007 the Company has launched the new Bolero, the second generation of India's most popular sports-utility vehicle. The new Bolero has been styled with a wide array of Interior and exterior features that appeal to the younger generation of car lovers.

With this, the Company has reinforced its leadership further in the SUV segment. The Bolero's success in the market is attributed to the Company's commitment to customer centricity.

This SUV evolved over the years as the clear favourite across the country, evidence of it being a superior value offering with versatile application across all kinds of terrain and customer needs. Now, the new Bolero sports a host of new features and aesthetics that match the lifestyle aspirations of buyers too.

Dr. Pawan Goenka, President, Automotive Sector, of the Company, said, "Customer centricity is at the core of every product and process at Mahindras. Our products are continuously honed to present a superior offering of performance and features and at the same time optimizing our cost structure. While retaining the core values that has made it the lealer, the new Bolero carries forward the Mahindra equity of out-Performance and luxurious toughness."

Source : Equity Bulls

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