Nivea renews partnership with Chennai Super Kings for 2010

Mumbai - March 8, 2010: When two great leaders come in stride with each other, good things are bound to happen. NIVEA for Men symbolises Leadership, Passion and Excellence and these qualities are exhibited by one of the greatest teams in the IPL - Chennai Super Kings. NIVEA for Men is the proud Official Face Care partner for the CSK for second year in a row!

Commenting on Nivea's association with Chennai Super Kings for IPL 2010, Mr. Kai Boris Bendix, Managing Director, Nivea India said, "Nivea for Men has been recently recognised as the No 1 Global Brand in Male Grooming category and Chennai Super Kings, has been rated as this year's "Most Valuable Team" in Indian Premier League (IPL) cricket with a brand value of USD 48.4 Million. We believe that there is a definitive fit of our brand values with that of CSK and therefore the wining saga goes on for both the Leaders to make a combination like none other!"

As a part of this association, NIVEA for Men in association with the Chennai Super Kings brings you a contest like no other; wherein the winners get the opportunity to meet the CSK super heroes and win CSK merchandise, VVIP tickets to the finals and semi-finals along with tickets to matches in your own/ neighbouring city! All one needs to do is to buy any NIVEA for Men moisturizer and participate in the contest! Besides the contest, NFM will promote the association with CSK through national touch points such as Cafe Coffee Day, Food Bazaar.

Source : Equity Bulls

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