The 3C Company launches India's Largest Green Residential Estate

* 'Lotus Boulevard', India's largest green group housing project in Noida, strategically Located in Sec-100, Noida
* Total outlay of Rs 1,550 Crore
* Funded by leading Real Estate Private Equity Fund, Red Fort Capital

New Delhi, August 06, 2009: The 3C Company, a leader in conceptualising green buildings in the country and Noida's largest developer of commercial and IT office space, today announced the launch of India's Largest Green Residential Estate - "Lotus Boulevard". The 3C Company has planned the 40 acres housing project with an outlay of Rs.1,550 crore. The first part of this landmark project, spread over 30 acres, has been funded jointly with Red Fort Capital, the leading international real estate private equity fund.

Lotus Boulevard is strategically located in Sector 100 of Noida amidst the already habitated sectors – 46 & 47 and right off the Greater Noida expressway. This Green residential estate enjoys excellent connectivity with the key locations in Noida – DND Toll Bridge, Sector-18 Market, upcoming DMRC station, schools, hospitals etc.

Speaking at the launch, Mr. Vidur Bharadwaj, Director, The 3C Company said, "Lotus Boulevard will strengthen our vision to be an integrated green developer creating buildings which are truly sustainable in form, function and use. It reaffirms our commitment to provide world class facilities which are not only user friendly but also contribute in reducing carbon footprints."

The 3C Company has created a benchmark for itself in creating green wonders. Under the 3C umbrella, this is the only team in Asia which has to its credit two platinum rated LEED certified green buildings namely, the Wipro Technologies in Gurgaon and Patni Campus in Noida.

"Everyone dreams of buying a house which is spacious, airy, set amid green acres with excellent infrastructure. Lotus Boulevard will provide one such dream home. It serves twin purpose of healthy living with cost savings while at the same time showing sensitivity towards the environment. An array of amenities, are offered in the project," expressed Mr. Bharadwaj. A perfect blend of majestic ambience humming with eco friendly environment, this aspirational group housing would be synonymous with affordable luxury.

Says Mr. Subhash Bedi, Managing Director, Red Fort Capital, "Red Fort Capital is happy to partner with an experienced developer with funding and strategic support to ensure timely delivery of a much needed product. This project reinforces Red Fort Capital's commitment to the delivery of quality middle income housing in large metros in India. We congratulate The 3C Company for developing India's Largest Green Residential Project and setting enviable benchmarks such as quality and 21 month delivery for others to follow. We are confident that Lotus Boulevard will create a rave among customers."

To be developed in phases, Lotus Boulevard offers the residential apartments in choice of 2 & 3 BHK units, with areas ranging from 987 Sq. Ft. to 1820 Sq. Ft. approx at a inaugural price of Rs. 2825/- per sq. ft.

These apartments redefine modern design through optimum space utilization and elegant interiors which allow 100% natural light to flow in and cross ventilation with a fresh breeze of air. With over 80% of open spaces, all balconies and windows have been specifically designed to burst into the freshness of nature. The developer offers the provision of insulated roofs and walls that substantially reduce heat ingress (up to 60%), thereby resulting in substantially lower air-conditioning loads. Each of the towers are so designed that the orientation of the building is as per the sun path. The project offers all modern amenities for a comfortable lifestyle. Lotus Boulevard comes with round the clock security and back-up for water and electricity.

Adding more flavour to the impressive project is, PLANET LOTIER, sprawled over an area of 1,25,000 sq. ft, which forms a part of Lotus Boulevard. Some of the features which make it a green building are the use of energy saving lights, water saving fixtures and fittings, mechanism to recharge the water by unique water harvesting methodologies etc. Divided into five distinctive categories, Planet Lotier will play host to plethora of activities in sports, leisure and entertainment.

Sports:

- Four kinds of swimming pool – Indoor Heated Pool, Outdoor Pool, Kids' Pool and Wave Pool,
- A Multi – Utility Sports Hall – volley ball court, basket ball court, badminton court, rock climbing etc.
- Cricket Academy by MADAN LAL,
- Kids Play Area and entertainment zone
- Squash Court, Cards room etc.

Good Health

- Gymnasium by ELEMENTION
- Yoga and Meditation room
- The Steam and Sauna Bath
- Beauty Salon

Fine Dining

- Multi – Speciality Restaurant
- Multi – Cuisine Food Court
- Bar
- Banquet Hall
- Party Lawns

Education and Learning

- Pre- Nursery Lotus Valley School
- Dance Classes by "The Danceworx" – ASHLEY LOBO
- Art Room and Music Room
- Crèche

Multi Facilities

- Business Centre
- Amphitheatre
- Medical facilities by MAX HEALTHCARE
- Personal Assistance Facility

Features like a shuttle bus service to key locations in Noida, 24x7 security, 24x7 power back up, 24x7 water supply, professional facility management, ample parking etc. will ensure maximum comfort to the residents.

"The possession for the first five towers will be handed over within 21 months from the launch. It is the flawless management and co-ordination of our in-house resources that would ensure that the project is delivered as committed. Prime Location, Green Aspects and Planet Lotier are some of the ingredients that would make sure that this Green Residential Estate elevates the realty market of Noida", added Mr. Brijesh Bhanote, Sr. Vice President – Sales & Marketing, The 3C Company.

Worldwide, when all sectors are awakening to the ramifications of environmentalism, The 3C Company is dedicated to develop "environment-smart" buildings to help make this country a greener and a healthier place to live in.

Source : Equity Bulls

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