LCC Infotech to enter computer hardware business in alliance with SST Media

LCC Infotech Ltd has announced that, LCC- Nirvana a brand under the joint stewardship of LCC Infotech, one of India largest corporate entities in professional IT training and SST Media, the Company behind the undisputed quality leader in Bengali news television, is supposed to hit the market by January 2007. However the official launch will be on December 28. The launch shall be by a quick rollout in the January 2007.

With unmatched fiscal incentives, Himachal Pradesh has been chosen as the ideal destination for the manufacturing operation. The state offers income tax and VAT exemption for 10 years, excise exemption and a variety of import permits. The factory is located in Parwanoo, at a distance of 10 kilometers from Kalka on the road to Shimla. The production will initially feature PCs, cabinets, speakers, mouse, UPS and keypads. A monitor plant, involving an investment of Rs 40 crore, is also on the cards.

The strategic between the two corporate brings home an unparalleled distribution advantage. LCC Infotech is amongst the top IT training and education organizations with a network of over 250 centers across the length and breadth of the country. This network will enable quick penetration of the brand all across the country with LCC's strong reach and presence in the upcountry region of India.

The tie-up is between two Companies that stand up for quality, professionalism, youthful vigor and passion to excel.

LCC Infotech, the Company to pioneer franchisee model in IT education in the country, trains on an average 140,000 students in a year in disciplines as diverse as multimedia, communications and software development. The Company targets to raise its number of centers to 500, from the current level of 250, by the end of 2008. LCC Infotech has also undertaken intensive corporate training for clients like HSBC, Siemens, HCL, HLL, Pepsi, ABN Amro, Sony and Ficci. This alone gives the Company a unique captive audience in both urban and semi urban areas.

All these years, LCC has been magnificently responding to the cause or making India IT literate by spreading IT training and education. The new venture would take this effort further in the field of hardware too.

While LCC brings distribution muscle and a thorough knowledge of the PC consuming population of India, SST Media has to its credit, one of the most remarkable brand launches in the country's PC history. The man behind SST Media, Tathagata Datta, has been instrumental in conceptualizing and launching the first sub-Rs 10,000 PC in the country under the Amar PC umbrella. He has also been largely credited with the national rollout of the Amar PC brand.

LCC Nirvana will be the Indian PC with a soul. With aggressive marketing plans, this venture will surely make a significant mark in the Indian PC market and gain a sizable market share in the coming 12 months.

Source : Equity Bulls

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