Virat Crane enters into Strategic Marketing alliances with Retail Majors

Virat Crane Industries Ltd has announced that the Company through its subsidiary has entered into strategic marketing alliances with major retail players namely 1. Trinetra 2. Gaint 3. Spencers 4. Foodworld 5. Subhiksha and 6. Metro.

The above mentioned stores, are the buyer - stores for Durga Ghee, the Branded Ghee from Durga Dairy.

The Company's Brand Durga is an established brand in the markets spread across Andhra Pradesh, Orissa, Maharashtra & West Bengal, Brand Durga products are very popular in household retail segment.

Commenting on the series of strategic tie—up’s, the company’s Managing Director Mr G V S L Kantha Rao said that, "Our intention is to catch up with the latest trend of RETAIL in the market along with traditional marketing. So that there will be a balanced approach in reaching the target market".

Source : Equity Bulls

Keywords