Jagran Prakashan to launch "I-next" daily

Jagran Prakashan Ltd has announced that the Company widely known through its brand name "Dainik Jagran" is about to launch a compact daily under the name of "I-next", in the mid December, 2006 in the cities of Kanpur and Lucknow. It is targeted on young generation falling in the age group of 18-34 years.

I-next would be primarily in Hindi language, though a combination of English and Hindi words shall be used keeping in mind the lingo of young generation. There will be coverage on local, national, international, sports, lifestyle, career, and health related issues. It will be targeted to SEC A and B1 audience. The content will be mostly related to the people residing in the mini metros.

Source : Equity Bulls

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