May 28th, 2009 - Market regulator Securities and Exchange Board of India (Sebi) plans to extend the facility of Internet trading in securities on exchanges by enabling the use of wireless technology.
Anup Bagchi, Executive Director ICICI Securities Ltd said "We are delighted with SEBI's new proposed framework for securities trading using wireless technologies. ICICIdirect.com has been a pioneer in allowing access to its trading platform using various modes of internet connectivity. Last year we had launched ICICIdirect.com 'on-the-move' site for new generation technology like GPRS and Data Cards to help customers take quick and informed decisions. We have observed a rapid adoption of this facility by our retail customers and currently about 15% of our customers come through our 'on-the-move' platform. This is a path breaking policy which will further the democratization of access to the equity markets by riding on the telecom boom," said Anup Bagchi, Executive Director ICICI Securities Ltd.
ICICI Securities is one of largest integrated securities firms in India covering the needs of corporate and retail customers through investment banking, institutional broking, retail broking and financial product distribution businesses. I-Sec has over 300 ICICIdirect Stores and employee strength of almost 3,000 people.