Subex Azure unveils Integrated Platform for Revenue Operation Center

Subex Azure Ltd on November 14, 2006 has announced that it has successfully integrated its RevMax™ suite of revenue maximization products to enable the "Revenue Operations Center (ROC)." Through its existing product lines, product lines acquired from Azure Solutions and the introduction of its new Risk Management solution, the Company now offers an integrated suite of solutions needed to monitor and manage the entire revenue lifecycle. The RevMax suite includes stand-alone, full functional modules for Revenue Assurance, Fraud Management, Interconnect Billing, Risk Management, Inter-party Settlement and Route Optimization. Importantly, these modules form an integrated system that will help telecom operators capture lost revenue and deliver more value to customers, investors and partners.

Subash Menon, Founder, Chairman, Managing Director and CEO of the Company, presented the company’s strategy for the ROC at last week’s Subex Azure International User Conference. Subex Azure has led the industry in defining and enabling the ROC to address the growing complexity and associated challenges of running a highly efficient and profitable telecommunications company. Analogous to the Network Operations Center (NOC), the ROC provides a single, integrated view into all aspects of the entire revenue chain. The ROC is a centralized and integrated operations infrastructure to monitor, control and ensure integrity of the entire revenue chain. It brings together what were once disparate practices running in unconnected isolation, including revenue assurance, fraud, risk management, interconnect billing, interparty management and routing optimization.

"Through a series of strategic acquisitions during the past 18 months, including the leading revenue assurance vendor Azure Solutions, we have assembled all of the software ingredients needed to power a full-service, comprehensive Revenue Operations Center," said Company's founder and CEO, Subash Menon. "Our aim is to evangelize the ROC concept and make it an industry reality. The need exists for a single ROC department and infrastructure that is designed to continually optimize the entire revenue chain - regardless of the technology platform. Our goal is to help make the ROC an established, fully dedicated enterprise function, just like a NOC or CRM system."

Source : Equity Bulls

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