Thomas Cook India introduces industry-first cross-border rewards programme for its forex card customers

As Indian travellers become increasingly digital-first in their spending behaviour, the way they pay overseas is evolving rapidly. From spending on daily essentials and transportation to swiping for experiences, dining, or shopping, travellers are increasingly choosing contactless and wallet-based payments over cash. However, while rewards programmes have become commonplace in India's payments ecosystem, benefits linked to international prepaid forex card spends remain limited. Addressing this gap, Thomas Cook (India) Limited - India's leading omnichannel foreign exchange services company, has introduced an industryfirst cross-border rewards programme for customers using its forex cards, rewarding international spends on leading global brands.

Under the programme, Thomas Cook's Forex Cards customers will now enjoy 10% rewards-back on POS, contactless and e-commerce spends across leading brands including Grab, 7-Eleven, Starbucks, McDonald's, KFC, Careem and Burger King. Applicable on a minimum spend of USD 25 per merchant, customers can earn cashback of up to USD 10 per day across participating merchants, with rewards issued in the form of Amazon vouchers, subject to applicable terms and qualifying spend thresholds.

The rewards programme is expected to drive greater usage of prepaid forex cards for everyday overseas purchases, encourage a shift from cash withdrawals to retail spends, and deepen customer engagement through repeat usage. By rewarding transactions across travel, dining and lifestyle categories, Thomas Cook India is further enhancing the value proposition of its forex cards for international travellers.

Available across all Thomas Cook India's Visa and Mastercard Forex Cards, the initiative complements the cards' existing benefits, including multi-currency capabilities, global acceptance and integration with digital payment platforms such as Google Pay.

Mr. Deepesh Varma, Chief Business Officer - Foreign Exchange, Thomas Cook (India) Limited, said, "International travellers today expect their payment solutions to be as seamless and rewarding as the travel experience itself. While prepaid forex cards are already a secure and cost-efficient way to manage overseas spending, we see a significant opportunity to drive greater usage for everyday purchases abroad. Our industry first cross-border rewards programme has been designed to encourage customers to actively transact using their Borderless Travel Card across transport, dining, retail and lifestyle categories while earning meaningful benefits in return. The initiative also supports our broader objective of accelerating the shift from cash withdrawals to secure, contactless and digital-first payment solutions. Together with our recent expansion to 28 currencies, we are strengthening our Borderless Travel Card proposition to deliver greater convenience, value and flexibility for the globally mobile Indian traveller."

Shares of Thomas Cook (India) Limited was last trading in BSE at Rs. 116.68 as compared to the previous close of Rs. 111.20. The total number of shares traded during the day was 90046 in over 568 trades.

The stock hit an intraday high of Rs. 117.23 and intraday low of 111.04. The net turnover during the day was Rs. 10335295.00.

Source : Equity Bulls

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