Thomas Cook India strengthens its Foreign Exchange footprint in Assam Inaugurates new outlet in Guwahati

Recognising Guwahati's emergence as the gateway to Northeast India and a fast-growing hub for business and outbound travel, Thomas Cook (India) Limited, India's leading omnichannel foreign exchange services company, has inaugurated its new franchise outlet in the city. The launch is aligned to the Company's strategic focus on high-growth regional markets and increasing demand for foreign exchange services across Assam and the wider Northeast.

With this addition, Thomas Cook India expands its network to three locations in Assam, including its presence at the Lokpriya Gopinath Bordoloi International Airport (LGBIA).

The product-service portfolio, available at the outlet includes:

- Prepaid Travel Cards in partnership with Mastercard and Visa:

Holidays: Borderless Travel - prepaid multi-currency card with 12 global currencies

Business Travel: FX Enterprise card - India's first Eco-Friendly Forex prepaid card

Overseas Education: Study Buddy card

Thomas Cook One Currency Card: India's first prepaid card with zero cross currency conversion fees

- Overseas Education Forex for strong student segment: transfer of university/tuition fees, living expenses; discounted air fares, excess baggage; insurance and foreign exchange products like the Study Buddy Card

- Currency: 26 global destination currencies

- Overseas Remittances - Thomas Cook Forex's Send Money Abroad covering over 120 countries

Guwahati has witnessed a steady rise in foreign exchange demand, supported by increasing outbound leisure travel, a growing student segment, and strong business activity. The city is home to approximately 6 lakh passport holders, indicating a sizeable and expanding traveller base. The presence of leading student counselling organisations and the anticipated boost from direct international connectivity with launch of the new terminal at LGBI, further strengthen Guwahati's potential as a key forex market. The Company has also witnessed a consistent rise in walk-in enquiries, website traffic and call-centre referrals from Guwahati and the larger Northeast region, reinforcing the need for a strong, conveniently located physical presence complemented by robust digital capabilities.

Strategically located in a high-visibility area, the new outlet is designed to cater to Guwahati's consumers who prefer trusted and established financial service providers. The store will serve a wide spectrum of customers including multigenerational families, students and working professionals, with high demand for currency notes, prepaid forex cards and student remittances.

Importantly, the new outlet is an extension of Thomas Cook India's robust omnichannel distribution model - a seamless "phygital" ecosystem that integrates physical retail stores with digital platforms. Customers can initiate their forex journey through the store and seamlessly continue transactions online, or begin digitally and complete processes with in-store assistance - ensuring flexibility, convenience and personalised support at every step.

The Company's digital innovations include its Forex App (B2C), FX Mate (B2B), and V-KYC capabilities, Additionally, its Forex on WhatsApp service offers 24x7 access - from live rate checks to end-to-end transactions - enhancing ease and speed for today's always-on consumer.

Thomas Cook Foreign Exchange - India ka Forex Specialist: The business' omnichannel model today serves over 1 million customers annually, via its website, FX Now app, call centre 1800-2099-100, and 125+ Forex stores located across 69, metros and tier 2-4 cities/towns pan India. The Company's Ghar pe Forex commitment of doorstep delivery in 2 hours, serves as a strong reassurance with a smooth and swift last mile delivery.

Contact Details:

Thomas Cook (India) Limited
C/o. GCP - Iora Holidays,
151 Janmabhumi Building,
RG Baruah Road,
Guwahati, Assam -781005
Email: Fx.guwahati@thomascook.in
Contact no: 9854030003

Mr. Deepesh Varma, Chief Business Officer - Foreign Exchange, Thomas Cook (India) Limited said, "Guwahati is a high-potential and fast-evolving forex market, serving as the gateway to Northeast India with increasing outbound leisure and student travel, rising passport penetration and growing digital adoption. The launch of our new outlet reflects our confidence in the city's growth trajectory and the strong demand we are seeing across walk-ins, digital enquiries and assisted channels.

Our new outlet is strategically designed to cater to this demand while reinforcing our omnichannel 'phygital' approach - where customers can seamlessly move between our physical stores and digital platforms based on their convenience. Whether it is initiating a transaction in-store and completing it online, or accessing our services digitally via app or WhatsApp and seeking on-ground support, we are enabling a truly flexible and customer-centric journey. With innovations like our Forex App, V-KYC and 24x7 Forex on WhatsApp, we are focused on delivering speed, convenience and trust - especially for a digitally evolving market like Guwahati. This expansion reiterates our commitment to building strong regional access and meeting the needs of a rapidly evolving India."

Shares of Thomas Cook (India) Limited was last trading in BSE at Rs. 96.95 as compared to the previous close of Rs. 97.58. The total number of shares traded during the day was 35988 in over 572 trades.

The stock hit an intraday high of Rs. 97.57 and intraday low of 95.59. The net turnover during the day was Rs. 3480994.00.

Source : Equity Bulls

Keywords

ThomasCookIndia INE332A01027 TravelSupportServices Forex NewOutlet Guwahati