Monika Alcobev hosts Margarita Fest 2026 with Jose Cuervo across 90 + premium outlets

Monika Alcobev Ltd in partnership with Jose Cuervo, the world's No.1 tequila brand, is back with its annual Margarita Fest 2026, a nationwide celebration of the iconic tequila cocktail across India's premium on-trade circuit. Held annually, Margarita Fest has earned strong consumer affinity and industry participation, positioning it among India's most anticipated tequila cocktail celebrations.

The Margarita Fest is ongoing till 8 March 2026, taking place across 90+ leading outlets across Delhi NCR, Mumbai and Bangalore, Goa, Hyderabad & Jaipur offering consumers curated margarita menus, signature serves and engaging bar experiences across major cities.

The participating outlets include 145, Permit & Co, The Nook, Bombay Cartel, Effingut, Arts Room, Maize & Malt, The Foundry, Slurr, along with other premium partner venues across key metro and high-growth markets.

Margarita Fest 2026 is designed to strengthen Jose Cuervo's engagement with India's cocktail culture while reinforcing its global leadership in tequila. The partner venues will showcase exclusive margarita expressions featuring Jose Cuervo's portfolio, alongside bartender-led innovations and guest experiences tailored to urban consumers seeking high-quality agave spirits and contemporary cocktail formats.

Sharing his perspective on the initiative, Mr. Kunal Patel, Managing Director, Monika Alcobev Ltd., noted, "Jose Cuervo continues to set the benchmark for tequila internationally and Margarita Fest 2026 reflects our long-term commitment to building a vibrant tequila culture in India. Through this nationwide activation, we aim to bring consumers closer to authentic margarita serves while supporting our on-trade partners with engaging programming and strong brand visibility. The scale of participation across premium venues highlights growing appreciation for tequila-based cocktails, and we look forward to welcoming enthusiasts to discover the versatility, heritage and contemporary appeal that Jose Cuervo represents in the global spirits category."

With its extensive national footprint and strong premium-venue participation, Margarita Fest 2026 is attracting cocktail enthusiasts, hospitality professionals and tequila fans alike, reinforcing Jose Cuervo's position at the forefront of the global tequila category while solidifying its presence in India's dynamic on-trade market.

Shares of Monika Alcobev Limited was last trading in BSE at Rs. 257.65 as compared to the previous close of Rs. 243.50. The total number of shares traded during the day was 14000 in over 24 trades.

The stock hit an intraday high of Rs. 275.00 and intraday low of 240.10. The net turnover during the day was Rs. 3656580.00.

Source : Equity Bulls

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MonikaAlcobev INE0LCG01010 Breweries Distilleries MargaritaFest2026 JoseCuervo