RateGain SoHo Wins Eight 2026 HSMAI Adrian Awards for Performance-Driven Social Media Campaigns

RateGain Travel Technologies Limited (NSE: RATEGAIN), a global leader of AIpowered SaaS solutions for the travel and hospitality industry, today announced that SoHo, its hospitalityfirst, AI-powered social media solution, has won eight 2026 HSMAI Adrian Awards, one of the hospitality industry's highest marketing honors, recognizing its ability to transform social media from a visibility channel into a measurable revenue driver.

At a time when hotel brands are navigating rising acquisition costs and increasing margin pressure, SoHo has built its social media philosophy around one clear principle: performance accountability. Rather than optimizing for impressions alone, SoHo designs campaigns that tie social engagement directly to bookings, revenue, and longterm brand equity.

In 2025, SoHo sharpened its focus on aligning paid and organic social strategies with performance benchmarks traditionally reserved for direct acquisition channels. Across campaigns for Grand Hyatt Baha Mar, Four Seasons Resort Bora Bora, Oberoi Hotels & Resorts, The Peninsula Beverly Hills, Royal Sonesta, and Margaritaville Beach Resort South Padre Island, the agency deployed AI-enabled optimization, high-intent audience segmentation, platform-native creative, and advanced conversion tracking to ensure measurable commercial outcomes.

"Performance cannot survive without branding. When brand equity disappears, so does conversion," said Carla Shaw, General Manager, RateGain SoHo. "SoHo is solving the industry's biggest gap-making social media accountable to commercial outcomes. The campaigns recognized this year prove that authentic storytelling and trust are what ultimately power measurable revenue."

The results demonstrate how a performance-led social strategy can deliver tangible business impact:

- 200+ incremental bookings directly influenced by social campaigns
- $224K+ in directly attributable revenue
- Up to 235:1 return on ad spend
- Conversion rates increased by 615% versus prior benchmarks
- Organic campaign reach exceeding 150K views
- 8K+ meaningful guest interactions through content-led engagement
- 2x year-over-year growth in audience interaction

The HSMAI Adrian Awards recognize excellence in hospitality advertising, digital marketing, and integrated campaign strategy worldwide. SoHo's recognition reflects a broader shift across the industry: social media is no longer measured solely by engagement metrics, but by its contribution to revenue growth and sustainable brand equity.

With these wins, RateGain SoHo reinforces its position at the forefront of performance-driven hospitality marketing, where creative storytelling, AI-powered optimization, and commercial accountability work together to deliver measurable results.

Shares of Rategain Travel Technologies Limited was last trading in BSE at Rs. 492.35 as compared to the previous close of Rs. 527.35. The total number of shares traded during the day was 31467 in over 1375 trades.

The stock hit an intraday high of Rs. 520.35 and intraday low of 489.00. The net turnover during the day was Rs. 15846593.00.

Source : Equity Bulls

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