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Affle appoints Sameer Sondhi as Chief Strategic Investments Officer and CEO, North America
Posted On : 2026-01-02 14:53:09( TIMEZONE : IST )
Affle, a global technology company driving AI-powered consumer intelligence and mobile advertising, today announced the appointment of Sameer Sondhi as Chief Executive Officer, North America, with a dual role as the Chief Strategic Investments Officer.
In this senior leadership role, Sameer will be responsible for driving North America expansion plans and new strategic investments aligned with Affle 3i vision of delivering 10x growth in its third decade, centered on the core pillars of Innovation, Impact and Intelligence.
Sameer brings extensive leadership experience in global adtech and digital media, with a strong track record of scaling revenue in developed markets. Most recently, he held senior roles at Verve, including CEO and Chief Revenue Officer, leading global strategy, operations and growth while strengthening relationships with advertisers, agencies and publishers worldwide. Previously, he held leadership roles at InMobi, where he supported expansion across North America, Europe and Asia. He holds a master's degree in computer science.
Commenting on this, Anuj Khanna Sohum, Chairperson, MD & CEO of Affle said "Welcoming Sameer as CEO for North America marks a pivotal milestone in our journey and will elevate our business to even greater heights across developed markets. He brings proven leadership experience, a deep understanding of our business and credible long-term commitment to our vision and culture. With Sameer's dual role, we are uniquely positioned to reinforce our organic growth momentum in North America while executing targeted strategic investment plan."
Talking about it, Sameer Sondhi said "I am excited to join Affle at a defining phase in its growth journey. Affle's strong foundation in AI-driven consumer intelligence and performance-led advertising provides a strong foundation for scalable, profitable growth. I look forward to working closely with the leadership team, partners and customers to unlock long-term value, as Affle enters its next phase of expansion."
