Firstsource recognized as a Leader in 2025 NelsonHall NEAT evaluation for CX Services Transformation

Firstsource Solutions Limited (NSE:FSL, BSE:532809), a leading global provider of business process management services and an RP-Sanjiv Goenka Group company, has been named a Leader in CX Services Transformation in the NelsonHall NEAT Evaluation for CX Services Transformation. NelsonHall's assessment of Firstsource's ability to deliver transformation at scale across the full CX lifecycle resulted in the company being named a Leader in the Overall Market Segment.

NelsonHall's analysis highlights Firstsource's combination of:

- AI-powered platforms,
- deep vertical expertise, and
- outcome-based commercial models as core strengths.

The report also notes measurable revenue and efficiency impact across industries, ongoing investments in talent, multilingual AI innovation, and targeted acquisitions that expand both vertical depth and transformation capacity as key enablers of Firstsource's CX transformation leadership.

Ashish Chawla, Head - CX & Consulting, Firstsource, shared, "Being recognized as a Leader by NelsonHall validates the course we've set for the next chapter of CX - moving away from traditional, labor-heavy service models toward modular, AI-first ecosystems that are accountable for real business outcomes, not just operational efficiency.

Our UnBPO™ approach is how we operationalize that shift: reimagining outsourcing as a future-ready, platform-led model that delivers speed, scalability, and sharper decisioning where it matters most. We are redefining what CX is expected to deliver - from outcome-led student engagement and patient experience to modern, insight-driven customer care. Our focus is on designing experiences that are operationally resilient, commercially aligned, and powered by adaptive talent and technology to create durable value for our clients, their brands, and their business."

Ivan Kotzev, Lead CX Services Analyst, NelsonHall, said "The CX services market is rapidly shifting to technologyfirst, domain-specific capabilities. Firstsource is actively addressing this shift by acquiring vertical and horizontal assets, creating and adopting GenAI-powered technology, and prioritizing revenue generation competencies. It is also driving adoption of outcome-based pricing to fund continuous innovation, a prerequisite in today's market."

For Firstsource, this recognition affirms its position as a trusted partner for enterprises seeking measurable, technologyled CX transformation.

Shares of Firstsource Solutions Limited was last trading in BSE at Rs. 338.75 as compared to the previous close of Rs. 342.55. The total number of shares traded during the day was 10381 in over 177 trades.

The stock hit an intraday high of Rs. 342.45 and intraday low of 337.80. The net turnover during the day was Rs. 3530188.00.

Source : Equity Bulls

Keywords

FirstsourceSolutions INE684F01012 FSL Recognition