Balaji Telefilms' 'Balaji Astro Guide' Clocks 250K+ Downloads in 24 Hours from launch

Balaji Telefilms Ltd has announced a record-breaking launch for its newest digital product, Balaji Astro Guide, which has registered 250,000+ downloads within 24 hours of the launch announcement-positioning it among the fastest scaling apps from an Indian entertainment studio.

The launch announcement by Joint MD Ekta Ravi Kapoor triggered an unprecedented traffic spike, with peak loads reaching 2-3x higher than projected benchmarks. The surge briefly impacted server performance before systems were stabilised and fully restored.

With strong early traction and a rapid climb to the top charts on the iOS Free App (Lifestyle), the app is emerging as a serious contender in the fast-growing astrology and spiritual wellness market, estimated to be among India's highest-frequency digital categories.

Speaking on this milestone, Ekta Ravi Kapoor, Founder and Joint MD, Balaji Telefilms Ltd commented, "Astrology is a deeply personal and culturally rooted category. Our aim is to bring authenticity and trust. The early traction has validated our creative and product direction."

Adding to this Sanjay Dwivedi, Group CEO and Group CFO, Balaji Telefilms Ltd, said, "The market response has been exceptional and far beyond our upper-case scenarios. Astrology and spiritual wellness form a large, recurring-use digital category, and Balaji Astro Guide strengthens our diversification beyond traditional media. We expect this to become a meaningful contributor to our digital revenue over the next 12-18 months."

With Balaji Astro Guide, the company signals its intent to build long-term digital IP beyond entertainment, positioning itself at the intersection of content, culture, and consumer-tech. The early numbers indicate that Balaji Telefilms is building a scalable digital ecosystem.

Shares of Balaji Telefilms Limited was last trading in BSE at Rs. 116.40 as compared to the previous close of Rs. 117.75. The total number of shares traded during the day was 8958 in over 220 trades.

The stock hit an intraday high of Rs. 119.45 and intraday low of 115.80. The net turnover during the day was Rs. 1050324.00.

Source : Equity Bulls

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