Heineken® Silver Now Available in New Delhi

United Breweries Limited (UBL), part of the HEINEKEN Company, announced the launch of Heineken® Silver in New Delhi. The introduction of this iconic variant across bars and retail outlets marks a significant milestone in Heineken's expansion in India.

In recent years, consumer preferences have shifted towards international premium mild beers, driven by a desire for refined and high-quality experiences. Heineken® Silver, with its crisp, refreshing taste and exceptionally smooth finish, is crafted for consumers seeking easy enjoyment without compromising on flavour.

Vikram Bahl, Chief Marketing Officer, United Breweries Limited, said, "Bringing Heineken® Silver to New Delhi marks an important step in growing the premium beer category in India. Consumers today seek smoother and lighter beers, and Heineken® Silver delivers exactly that with its smooth and refreshing taste. With Delhi's young, energetic and social crowd, this beer truly matches the spirit of the city. We're excited for consumers to try it, enjoy it and make it part of their social experiences."

Heineken® Silver is now available in New Delhi and priced at INR 155 for a 330ml bottle, INR 180 for a 500ml can, and INR 305 for a 650ml bottle.

Shares of United Breweries Limited was last trading in BSE at Rs. 1698.30 as compared to the previous close of Rs. 1706.20. The total number of shares traded during the day was 4920 in over 1112 trades.

The stock hit an intraday high of Rs. 1706.20 and intraday low of 1677.25. The net turnover during the day was Rs. 8300624.00.

Source : Equity Bulls

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UnitedBreweries INE686F01025 UBL HEINEKENSilver NewDelhi