Balaji Telefilms Ltd rebrands premium astrology application AstroVani

Balaji Telefilms Ltd. today announced the rebranding of its premium astrology application, AstroVani by Balaji, which will now be known as Balaji Astro Guide. The updated name is effective immediately across all digital platforms, including Google Play Store, with the iOS launch to follow shortly.

The decision to transition to Balaji Astro Guide follows the overwhelming response the platform received since launch. As user adoption grew, several third-party platforms began surfacing with similar-sounding names, creating potential confusion for users seeking the official Balaji experience. To safeguard clarity, reinforce brand trust, and ensure unmistakable recognition, the company has moved to a name that directly carries the Balaji identity while clearly articulating the app's purpose.

Sanjay Dwivedi, Group CEO and Group CFO, Balaji Telefilms Ltd said, "The transition to Balaji Astro Guide is a step in reinforcing our brand's strategic positioning within the spirituality-tech ecosystem. The new nomenclature strengthens brand recall, eliminates ambiguity, and positions the platform as a direct, authoritative guide for astrology, numerology, and spiritual insights under the trusted Balaji umbrella."

Shares of Balaji Telefilms Limited was last trading in BSE at Rs. 123.40 as compared to the previous close of Rs. 117.10. The total number of shares traded during the day was 38469 in over 578 trades.

The stock hit an intraday high of Rs. 125.85 and intraday low of 115.00. The net turnover during the day was Rs. 4713212.00.

Source : Equity Bulls

Keywords

BalajiTelefilms INE794B01026 PremiumAstrologyApplication AstroVani Rebranding