GRM Overseas Limited ("GRM" or "the Company"), one of India's leading basmati rice exporters and a fast-growing FMCG company, is pleased to announce that it has entered into an agreement with Seven Star Company Limited, Riyadh (Kingdom of Saudi Arabia), for the distribution of its flagship basmati rice brand '10X' across the Saudi Arabian market.
Under this strategic association, Seven Star Company Limited will distribute GRM's '10X' basmati rice in multiple pack sizes through its robust distribution and retail network across the region. This partnership marks a significant step forward in GRM's ongoing efforts to strengthen its presence in international markets, particularly in the Middle East.
Commenting on the partnership, Mr. Atul Garg, Chairman & Managing Director, GRM Overseas Limited, said: "We are delighted to partner with Seven Star Company Limited to expand our brand '10X' in Saudi Arabia. Their strong market presence and distribution capabilities will help us reach a wider consumer base and further strengthen our global footprint. This collaboration aligns with our vision to make GRM's premium products available across key global markets."