Balaji Telefilms and Story TV partner together to shake up the Micro drama industry

India's leading content powerhouse Balaji Telefilms Ltd, known for shaping the country's television and digital entertainment landscape for over two decades, and Eloelo Group's Story TV, the pioneering micro drama platform with over 1 crore users has joined hands to revolutionize short-form storytelling. This strategic partnership will bring original, mobile-first micro dramas rooted in rich Indian narratives. The partnership will roll out a slate of new titles across genres, languages, and themes, featuring leading talent and innovative concepts never seen in the micro drama format.

Saurabh Pandey, Founder & CEO, Story TV, said: "We are delighted to partner with Balaji Telefilms to reimagine the Indian microdrama ecosystem with a line-up of stories and characters that will be industry firsts. Balaji has been a pioneer in shaping Indian entertainment with their creative storytelling. I strongly believe micro dramas will be more than a $5Bn market in the next 3 years and will unlock a new form of storytelling, with Story TV leading from the front. Together with Balaji, our exclusive partnership will make micro dramas a staple across India, in line with the growing demand for stories that are entertaining, immersive & mobile-first."

The partnership will roll out a slate of new titles across genres, languages, and themes, featuring leading talent and innovative concepts never before seen in the micro drama format.

"Our alliance with Story TV is a game-changer, setting the stage for powerful, fresh storytelling that's fearless and fast-paced" says Ekta Kapoor, Joint Managing Director, Balaji Telefilms Ltd.

With its pioneering legacy of iconic television serials, path-breaking films, and digital originals, Balaji Telefilms brings unmatched storytelling expertise and decades of audience trust to this new format - making the partnership a powerful blend of tradition and innovation.

Sanjay Dwivedi, Group CEO and Group CFO, Balaji Telefilms, said, "At Balaji, our constant endeavour has been to evolve with the audience and the platforms they love. Micro dramas represent an exciting frontier - short, impactful, and designed for today's mobilefirst viewers. This collaboration with Story TV allows us to take our storytelling legacy into a new format, one that's fast, fresh, and deeply connected to the pulse of digital India. We're excited to experiment, innovate, and create stories that will set new benchmarks in this emerging space."

This first-of-its-kind collaboration in India's micro drama ecosystem marks a significant step for Story TV and Balaji Telefilms in co-creating engaging, memorable, and culturally rooted stories tailored for today's vertical video consumption.

Shares of Balaji Telefilms Limited was last trading in BSE at Rs. 124.10 as compared to the previous close of Rs. 127.00. The total number of shares traded during the day was 8155 in over 250 trades.

The stock hit an intraday high of Rs. 127.50 and intraday low of 123.00. The net turnover during the day was Rs. 1012362.00.

Source : Equity Bulls

Keywords

BalajiTelefilms INE794B01026 Partnership StoryTV MicroDrama