Firstsource named Horizon 3 Market Leader in HFS Horizons: The Best Service Providers for Mortgage Reinvention, 2025

Firstsource Solutions Limited (NSE: FSL, BSE:532809), a leading global provider of specialist domain-led Business Process Services (BPS) and an RP-Sanjiv Goenka Group company, has been recognized as a Horizon 3 Market Leader in HFS Research's HFS Horizons: The Best Service Providers for Mortgage Reinvention, 2025report. The Horizon 3 positioning - the highest category in the HFS Horizons framework, recognizes Firstsource's ability to deliver end-to-end mortgage modernization through full ecosystem collaboration, technology innovation, and transformation-led partnerships. Powered by a tech-enabled, operations-first approach and its subsidiary, Sourcepoint, the companydelivers a multi-touchpoint borrower experience across the mortgage lifecycle, from origination and underwriting to closing, servicing, defaults, and product upgrades.

HFS Research evaluated global service providers on their vision, execution, and market impact across the mortgage value chain. Firstsource earned its Horizon 3 Market Leader recognition for reimagining the borrower experience from application to loan disposition, investing in mortgage-specific GenAI innovation, and deploying its differentiated UnBPO™ model to deliver measurable client outcomes.

Vivek Sharma, Head - BFS, CMT, and Emerging Geos, Firstsource, shared, "Being named a Horizon 3 Market Leader by HFS validates the bold reinvention journey we've undertaken in mortgages. We are moving the industry away from labor-heavy models toward transformation-first operations, powered by deep domain expertise and ecosystem partnerships. What truly sets us apart is our work on building custom, industry-specific mortgage language model - not just applying generic AI, but engineering GenAI that understands the mortgage lifecycle end to end. This innovation is enabling faster decisions, seamless borrower experiences, and greater resilience for lenders - reiterating the power of our UnBPOᵀᴹmindset in modernizing the mortgage value chain end to end and shaping the future of lending."

Divya Iyer, Practice Director, BFSI, HFS Research, shared, "The mortgage industry is battling to build resilience and protect margins in a compliance-heavy landscape, navigating interest rate volatility, inflation, and housing market swings. The old playbook of flexing operations through sheer people is dead. The year 2025 marks an inflection point-growth, cost, and profitability now hinge on technology and innovation-led operations, not headcount. Service providers will be pivotal in driving this shift toward modernization and innovation, keeping lenders competitive once they get there."

Key highlights from the report:

- Owning the borrower experience: Reimagining the mortgage journey end to end, from origination to postclose, defaults, and product upgrades, supported by Sourcepoint, a Firstsource company, and a tech-enabled, operations-first approach.

- Mortgage-specific GenAI leadership: Proprietary Mortgage LLM trained on industry data for contextual intelligence, with relAI enabling responsible, plug-and-play GenAI deployment across origination and servicing.

- Integrated suite for smaller lenders: API-integrated proprietary assets covering the mortgage value chain to accelerate digitization and interoperability.

- UnBPO™: a transformative shift away from traditional outsourcing. By prioritizing expertise, innovation, and outcome-driven solutions, Firstsource is redefining the industry and building a future-ready organization.

- Robust global delivery footprint: 8 delivery centers worldwide, including an AI CoE for mortgage, serving 500+ clients - 2 of the top 5 US banks and, 12 of the top 20 mortgage lenders/servicers- as well as providing support for nearly 20% of the UK mortgage market.

Shares of Firstsource Solutions Limited was last trading in BSE at Rs. 366.70 as compared to the previous close of Rs. 359.25. The total number of shares traded during the day was 44031 in over 1310 trades.

The stock hit an intraday high of Rs. 368.00 and intraday low of 356.15. The net turnover during the day was Rs. 15957338.00.

Source : Equity Bulls

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