TrucksUp Strengthens Leadership with Marketing Veteran Abhijay Ratan as CMO

TrucksUp, a Gurugram-based logistics aggregator platform, has announced the appointment of Abhijay Ratan as their new Chief Marketing Officer (CMO), known for his wealth of experience in strategy, marketing & leadership; and he has proven credentials for building brands and driving growth across industries. In this very important role, he will steer TrucksUp's marketing vision and help position TrucksUp as a leader in the technology-driven trucking ecosystem while enhancing stakeholder engagement in India's logistics ecosystem.

Mr. Abhijay Ratan has had a distinguished career of over 2 decades across Sales, Marketing and growth lead roles. He has also been associated with a leading logistics aggregator Blackbuck, where he led engagement with large enterprises on growth strategy, digital transformation and customer engagement.

He is known for his strategic vision and execution mindset and aimed at bringing together the marketing strategy as a link between technology and the customer's wants. His core competency is in driving the adoption of new age digital platforms, integrated marketing campaigns to build impact and brand equity in competitive industries.

Speaking on his new role, Abhijay Ratan, CMO, TrucksUp, stated: "Joining TrucksUp comes at an exciting time when the trucking industry is rapidly evolving, with technology, real-time data and digital ecosystems changing the landscape of logistics. TrucksUp is tackling important issues that are present in the trucking industry and I am excited to further develop its branding to be the hyper-reliable, hyper-efficient and hypertrusted platform for fleet owners, drivers and customers alike. My focus will be on driving industry partnerships, improving digital visibility and ensuring that TrucksUp's value proposition resonates with all stakeholders."

Mr. Abhijay has a passion for using technology and marketing to revolutionize traditional industries. He believes that the future of trucking in India is to combine smart data solutions with driver empowerment and customer focused services whilst creating efficiency in supply chain and economic growth for the country.

Inspired by leaders that combine vision and execution Mr. Abhijay seeks to establish TrucksUp as the market leader through innovation and trust, as well as tangible improvements in logistics.

Shares of Ritco Logistics Ltd was last trading in BSE at Rs. 282.05 as compared to the previous close of Rs. 279.35. The total number of shares traded during the day was 5082 in over 184 trades.

The stock hit an intraday high of Rs. 287.25 and intraday low of 273.75. The net turnover during the day was Rs. 1431985.00.

Source : Equity Bulls

Keywords

RitcoLogistics INE01EG01016 TransportationLogistics TrucksUp