Mish Designs Ltd signs LOI with Zora Mall, Raipur for its 2nd Retail Store

Mish Designs Limited, one of India's fastest-growing women's western wear labels, is thrilled to announce the signing of a Letter of Intent (LOI) with Zora Mall, Raipur, to open its 2nd retail store.

This strategic partnership marks a significant milestone in the brand's expansion journey, poised to bring its unique blend of trend-driven collections and immersive shopping experiences to the heart of Chhattisgarh.

With a proven track record of winning over millions of fashion-forward women online, Mish is now set to take its offline presence to new heights. The brand's curated collections, flattering fits, and strong community of style-savvy shoppers have made it a household name among Gen Z and millennial women who crave global styles with an Indian edge.

The LOI signing with Zora Mall underscores Mish's commitment to making its fashion accessible to a broader audience. By leveraging real-time online data to inform its product offerings, the brand aims to create a seamless shopping experience that combines the best of digital and physical retail.

MISH is a global women's fashion brand, excelling in affordable Western and Indo Western attire. With a robust digital presence, we've sold over 2.5 lakh products online since FY 2017-18. Our strong network includes Myntra, Nykaa Fashion, Ajio, Tata Cliq, and Namshi. We identified gaps in women's Western wear, leading to our brand's success. Based in India, we create "MISH" and "CURVES BY MISH" clothing, while exporting "ZOEY" to the UAE. Our diverse range of 1000+ designs encompasses dresses, gowns, tops, co-ords, T-shirts, trousers, and palazzos. With a 10,000 sq. ft. manufacturing unit and a dedicated 54-member team, we prioritize customer satisfaction through quality products.

Commenting on this development, Mr. Kaushal Goenka, Managing Director of Mish Design said: "We are absolutely thrilled to partner with Zora Mall, Raipur, and catapult our brand to unprecedented heights. This strategic collaboration is a game-changer for us, as it will enable us to significantly expand our footprint, revolutionize customer experience, and solidify Mish's position as a trailblazer in the Indian women's western wear market. By joining forces with Zora Mall, we're poised to unlock new growth opportunities, drive innovation, and deliver unparalleled fashion experiences that exceed our customers' expectations."

Source : Equity Bulls

Keywords

MishDesigns LOI ZoraMall Raipur 2ndRetailStore