Neopolitan Pizza and Foods Ltd announces Strategic Partnership with Sheetal Cool Products

Neopolitan Pizza and Foods Limited, a homegrown QSR (Quick Service Restaurant) brand, proudly announces a major leap in its growth journey following its successful listing on the BSE SME Platform on October 9, 2024. The company has demonstrated solid operational progress and strategic expansion in the Indian food and beverage sector with a strong focus on innovation, quality, and consumer well-being.

Corporate Expansion and Franchise Growth

Since the listing, Neopolitan Pizza and Foods Limited has established three new corporate-owned outlets - one in the pilgrimage city of Somnath, and two in the company's home base Vadodara, Gujarat. These corporate stores reinforce the company's vision of directly managing strategic locations while maintaining service excellence and setting benchmarks for franchise operations.

On the franchise front, Neopolitan Pizza has made remarkable strides in its outreach and business development. The company has launched a Full Dining Franchise outlet in Vadodara, providing customers with a premium dine-in experience alongside its signature offerings. Further, it has successfully signed a franchise agreement in Ahmedabad, tapping into one of Gujarat's largest and most vibrant markets along with the entry in the state of Rajasthan, Jaipur.

In a milestone move, the brand is entering South India, with a new franchise outlet set to open in Bangalore by the end of July 2025. This marks the beginning of Neopolitan Pizza's pan-India footprint, aiming to cater to a broader demographic while adapting to regional tastes and preferences.

The brand is also actively working on franchise agreements in other states including Uttarakhand, Maharashtra, Uttar Pradesh, Rajasthan, Madhya Pradesh, and other key markets in Gujarat. With an expanding base of aspiring franchise partners, the company is on course to rapidly multiply its presence nationwide.

Strategic Partnership with Sheetal Cool Products

In a bid to enhance its product portfolio and provide value-added offerings to its customers, Neopolitan Pizza and Foods Limited has entered into a strategic business agreement with Sheetal Cool Products Limited. Sheetal Cool Products is a reputed name in the FMCG space, known for its wide range of ice cream, milk and milk products, namkeen, bakery, and sweet products.

As part of the agreement, Sheetal Cool Products will supply select product categories to Neopolitan Pizza locations, allowing the brand to diversify its in-store offerings and improve customer satisfaction by serving premium-quality accompaniments and desserts. This collaboration aligns with Neopolitan's mission to bring variety, taste, and reliability to every consumer interaction.

Introduction of Health-Conscious Product Line - BEBE's MAGIC

Adding to its vision of promoting healthy eating without compromising on taste, Neopolitan Pizza and Foods Limited has proudly launched a new line of healthy millet-based cookies under the brand name "BEBE's MAGIC." These cookies are thoughtfully curated for health-conscious consumers and are made using traditional Indian superfoods such as millets and jaggery.

Currently, three variants have been introduced:

- Jowar (Sorghum) & Jaggery
- Bajra (Pearl Millet) & Jaggery
- Ragi (Finger Millet), Sesame (Til) & Jaggery

These cookies are free from refined sugar and Maida, rich in dietary fibre, and ideal for all age groups, making them a perfect guilt-free snack for the modern Indian family. BEBE's MAGIC range reflects the company's philosophy of integrating nutrition with taste and continues its journey to become a household brand with a conscience.

Commitment to Quality and Compliance

Neopolitan Pizza and Foods Limited remains firmly committed to delivering healthy, fresh, and quality products across all its business verticals. The company proudly holds the ISO 22000:2018 certification, which is an international benchmark for food safety management systems. This accreditation ensures that the company adheres to stringent quality control measures, hygiene standards, and safe food practices across its operations.

A Future of Growth and Impact

With a robust expansion roadmap, strategic alliances, innovative product introductions, and unwavering customer focus, Neopolitan Pizza and Foods Limited is poised for sustainable growth. The company invites potential franchise partners, health-conscious consumers, and food enthusiasts to join its journey as it continues to build a trusted and loved food brand across India.

Shares of Sheetal Cool Products Ltd was last trading in BSE at Rs. 335.85 as compared to the previous close of Rs. 338.90. The total number of shares traded during the day was 770 in over 71 trades.

The stock hit an intraday high of Rs. 339.75 and intraday low of 332.85. The net turnover during the day was Rs. 258455.00.

Source : Equity Bulls

Keywords

NeopolitanPizza StrategicPartnership SheetalCoolProducts INE501Y01019 PackagedFoods Expansion