Indian pvt banks occupy more broadcast media space though SBI pips them to occupy top slot

India's private sector lenders hogged the limelight in the broadcast media space during February though state-run lender State Bank of India occupied the numero uno position among the top 10 banks, as per a study by clipbyte.

State Bank of India occupied 23 percent of the share in the broadcast media space during the month under review while Kotak Mahindra, Axis Bank, HDFC and ICICI Bank followed suit among first five banks, as per the media monitoring tool clipbyte owned by Esha Media Research.

The beleaguered New India Co-operative Bank surfaced among the top ten banks at the eighth positon due to investigation for allegation of scam investigated by the economic offence wing of the Mumbai police.

Other banks surfacing among the top ten include Bank of Baroda, IndusInd Bank, Federal Bank and Punjab National Bank, as per the clipbyte study.

Commenting on the report, Raman Iyer, Co-founder, of Esha Media Research said, "In an era of increased compliance including regulatory supervision and rumour verification, broadcast media monitoring has become an integral part of reputation management and large corporates are increasingly opting for this tool, as part of media audit vis-à-vis their peers for their own consumption."

For over two decades, Esha Media Research - India's premier media monitoring agency has been catering to the top 100 corporate houses or companies in Asia's third largest economy covering all sectors including sports branding measurement.

Shares of Esha Media Research Limited was last trading in BSE at Rs. 10.69 as compared to the previous close of Rs. 11.00. The total number of shares traded during the day was 7393 in over 15 trades.

The stock hit an intraday high of Rs. 11.00 and intraday low of 9.90. The net turnover during the day was Rs. 73304.00.

Source : Equity Bulls

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EshaMediaResearch INE328F01016 Advertising BroadcastMedia SBI PrivateBanks