TVS HLX Crosses 4 Million in Global Sales

TVS Motor Company (TVSM) - a leading global automaker in the two and three-wheeler segment - marked a significant milestone with the TVS HLX range crossing 4 million in global sales. Launched first in 2013 in Africa, the TVS HLX series has been instrumental in transforming millions of lives. It is now sold in 57 countries across Latin America, Africa and the Middle East. The TVS HLX series has been a bellwether in easy mobility solution for personal commute, motorcycle taxi and delivery segments.

TVS HLX, with its powerful, best-in-class engine that offers great pick-up, acceleration and fuel efficiency has consistently offered great value. Regular additions and upgrade in features such as Induction hardened fork, Strong Alloy wheels, flexible turn signal lamps, extra-long seats, big carrier, telematics, tubeless tyres, and USB charger have kept the brand contemporary. Its long engine life and low maintenance cost, make the TVS HLX series a highly reliable mobility solution across terrains.

Mr. Rahul Nayak, Vice President, International Business, TVS Motor Company, said "Achieving the 4 million milestone reflects the extraordinary trust our customers have placed in TVS HLX over the years. From enabling entrepreneurs to connecting communities, the TVS HLX has earned its place as a trusted mobility partner. It is reliable, durable, superior quality product, backed by great after-sales service by our retail partners, readily available genuine parts and an extensive network of trained technicians across geographies. It has a large network of retail finance partners, enabling ease of ownership."

The key to success for the TVS HLX has been in the product being developed ground-up, consistent with the need of the respective markets. For example, in keeping with the uniqueness of the African market where motorcycles are primarily used for business commute, the TVS HLX is equipped with a larger seat, longer pillion footrest and higher load carrying capacity.

Over the years, the customer ownership experience for the TVS HLX has consistently become richer by incorporating customer insights into the additions and upgrades. Tubeless tyres LED headlights, Disc brakes ,Semi-Digital speedometer, IOC technology, anti-theft mechanisms and telematics have been segment-first features. The superior suspension, an efficient ecothrust engine, graphics with exciting colours, fuel economy and longer engine life, add to the compelling value proposition. The vehicle also comes with an extended warranty, across countries.

TVS HLX portfolio began with HLX Plus with a brand purpose of powering the progress and over the years it has added HLX 125 4G, HLX 125 5G, HLX 150 and HLX 150X as the demand grew. As a latest addition, HLX 150 DISC and HLX 150 F cater to a growing segment that has been curated for delivery and commuting needs across geographies.

The HLX series crossed a million vehicles in sales, by the middle of 2019. The last million of the total 4 million customers, were added in just the last 24 months.

Shares of TVS Motor Company Limited was last trading in BSE at Rs. 2444.20 as compared to the previous close of Rs. 2417.90. The total number of shares traded during the day was 14724 in over 2353 trades.

The stock hit an intraday high of Rs. 2466.30 and intraday low of 2391.20. The net turnover during the day was Rs. 35800058.00.

Source : Equity Bulls

Keywords

TVSMotorCompany INE494B01023 2Wheelers 3Wheelers TVSHLX 4Million GlobalSales Milestone