Birla Estates Debuts in Pune with Luxury Residential Project, Birla Punya

Birla Estates Pvt. Ltd., a 100% wholly owned subsidiary of Aditya Birla Real Estate Limited, launched its first project in Pune, Birla Punya with an estimated revenue potential value of INR 2700 Crores. Located in Central Pune (Sangamwadi), this is company's first residential project in the city spread over 5.76 acres and will feature 1.6 million sq.ft. of saleable area including 1000 exclusive flats, offering spacious and modern living spaces. Drawing inspiration from the city's rich cultural heritage, local fauna, and architectural essence, the project will feature luxury residential apartments ranging from 1 BHK to 4 BHK across four thoughtfully designed towers. The project will be developed in phases, with Phase 1 offering two towers and 500 units.

Strategically located in the heart of Central Pune (Sangamwadi), Birla Punya embodies company's LifeDesigned® philosophy, seamlessly integrating nature, culture, and architecture to create an exceptional living experience. Offering excellent connectivity to Pune's key hubs, including Shivaji Nagar, Koregaon Park, and Pune International Airport, the project ensures effortless access to the city's vibrant lifestyle. With direct access to the Mula-Mutha Riverfront, proximity to metro stations, and lush green surroundings, Birla Punya harmonises urban convenience with nature. Blending the city's heritage with modern aspirations, the project exemplifies thoughtful planning and timeless elegance, establishing itself as one of the city's most sought-after residential destinations.

Commenting on this launch, Mr. K. T. Jithendran, MD & CEO of Birla Estates said, "As Pune's real estate market continues to be on the rise, driven by its thriving IT ecosystem and strong infrastructure development, we see that there is a growing demand for premium homes. Moreover, as the cultural capital of Maharashtra, Pune is embracing a more elevated lifestyle, which serves as the inspiration behind our project's design. With Birla Punya, we aim to set a new benchmark for sophisticated living, offering a seamless balance of contemporary luxury and the timeless charm of Pune."

Birla Punya will offer an array of 50+ world-class amenities designed to provide a luxurious and holistic living experience. Additionally, the retail villages at the terrace will include alfresco F&B and retail spaces along with a lively riverside promenade, seamlessly integrating the need for community engagement. Birla Punya is committed to sustainable living with eco-friendly practices incorporating features like rainwater harvesting, solar power utilisation, and efficient waste management systems.

Birla Estates continues to expand its presence in India's most sought-after real estate markets. Betting big on the Pune market, the company has also acquired a 16.5-acre (3.1 million sq. ft) land parcel in Manjri, Pune last year. Likewise, with the recent launches of Birla Arika and Birla Evara, the company is focusing on the National Capital Region (NCR) and Bengaluru, respectively.

Shares of Aditya Birla Real Estate Limited was last trading in BSE at Rs. 1774.65 as compared to the previous close of Rs. 1806.55. The total number of shares traded during the day was 16662 in over 1966 trades.

The stock hit an intraday high of Rs. 1846.55 and intraday low of 1747.00. The net turnover during the day was Rs. 29928064.00.

Source : Equity Bulls

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AdityaBirlaRealEstate INE055A01016 BirlaEstates LuxuryResidentialProject BirlaPunya Pune