Cupid Limited set to expand B2C pie

Cupid Limited, India's premier manufacturer and brand of male and female condoms, water based personal lubricants, IVD kits, deodorants, pocket perfumes, toilet sanitizers is embarking on a dynamic B2C expansion strategy. The company's foray into B2C in India in the last seven months has resulted in net revenues of ₹ 12.50 crore and the company is looking to expand this pie substantially moving forward with a topline target in excess of INR 50 crores in this financial year just from its B2C India Business.

Cupid has built its presence across over 40 super stockists, 500+ distributors and 50,000 retail touch points in a short span of time and is on the horizon to reach 1,00,000 touch points by the end of the current calendar year. It is also undertaking strategic marketing initiatives to create brand resonance and strengthen its distribution network. It aims to win customers with partner engagement, POS visibility, and retail advocacy. It also plans to enhance its ecommerce presence by partnering soon with Blinkit and Zepto and is currently available on top e-commerce platforms, including Amazon, Flipkart, and Tata 1mg.

Cupid is further diversifying its product portfolio to capitalise on emerging opportunities beyond the sexual wellness market. It plans to launch almond hair oil in 4 SKUs, massage oils (Jasmine & Loban, Lavender & Loban) and perfume gift packs this month, reflecting its passion to consistently innovate and explore new growth paths.

Dhruba Goswami, Cupid Business Head said, "As we continue to bring in overall efficiencies in procurement, production and domestic distribution. Our Indian B2C expansion plans places emphasis on our operational excellence and innovative and new product offerings thus positioning us well for the future. Cupid Limited's new product offerings have even started garnering international interest with export orders coming in for Cupid's new range of products."

Source : Equity Bulls

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Cupid B2C ExpansionStrategy