TVS Motor Company launches TVS RONIN in Colombia

TVS Motor Company (TVSM) - a leading global automaker that operates in the two and three-wheeler segments, forayed into the premium lifestyle motorcycle segment with the launch of TVS RONIN for its customers in Colombia today. TVS RONIN is the first 'modern-retro' motorcycle from the company made for those who dare to live the #Unscripted way of life. With this launch in Colombia, TVSM has added another significant product to the market.

Designed from the ground up, TVS RONIN is a lifestyle statement that takes inspiration from the modern, new-age rider. TVS RONIN is designed with the style, technology, and riding experience to promote an unscripted lifestyle for the new generation of urban riders. The 225cc motorcycle weighs 160 Kgs and delivers a whopping 20.4 PS Power, making it one the best power to weight ratio in its category, along with a 19.93 Nm Torque.

The motorcycle has been engineered with unique tech features like rain and urban ABS modes, Glide Through Technology (GTT) and Smart Bluetooth connectivity with voice and ride assistance, in a retro design package. Its brand philosophy - 'Live the Unscripted life' - stems from the motorcycle's unique capabilities, in the city and on the open road application.

TVS RONIN understands its customers and their key affinities when it comes to connecting with them across all touchpoints. Music, travel and social connections are key motivations for the TVS RONIN customer and the brand connects all these dots seamlessly through unscripted experiences.

Commenting on the launch, Mr. Vimal Sumbly, Head Business - Premium, TVS Motor Company said, "TVS RONIN has been designed for riders who choose to live an unscripted way of life. We are absolutely thrilled to launch TVS RONIN in Colombia today, and are confident that this will encourage many young riders from the country to be spontaneous, fluidic and versatile while experiencing the joy of riding on this modern-retro motorcycle. With many years of commitment to building the international business portfolio, TVS Motor Company has set the benchmark in catering to diverse needs of two & three-wheeler buyers across the globe. Our launch of TVS RONIN in more markets is one step further in achieving our global ambitions and offer the best products to our global customer."

Commenting on the launch, Mr. Rahul Nayak, Vice President - International Business, TVS Motor Company, said, "The launch of the new TVS RONIN is a significant milestone for TVSM in Colombia. It will further enable the motorcycle enthusiasts and the overall biking community to experience TVS RONIN's unique design, cutting edge technology and connected features. With the launch of this motorcycle in the country, we have further expanded our product portfolio by introducing a new modern-retro segment that will bring with it a premium lifestyle experience for our customers."

TVS RONIN TD (Triple tone dual channel ABS) will be available in Colombia in select TVS Motor outlets across the country at a retail price of 14,999,999 Colombian Peso.

Shares of TVS Motor Company Limited was last trading in BSE at Rs. 2068.55 as compared to the previous close of Rs. 2087.10. The total number of shares traded during the day was 15435 in over 2075 trades.

The stock hit an intraday high of Rs. 2089.65 and intraday low of 2060.00. The net turnover during the day was Rs. 31957548.00.

Source : Equity Bulls

Keywords

TVSMotorCompany INE494B01023 TVSRONIN Colombia