Signpost India partners with Switch Mobility for exclusive ad space on 200 AC double decker electric buses in Mumbai

Mumbai's iconic double-decker buses get a modern makeover - Signpost lands exclusive ad space on 200 new electric vehicles.

Signpost India Limited, India's leading Digital Out of Home (DOOH) and integrated advertising company, is thrilled to announce a pioneering partnership with Switch Mobility Automotive Limited, an integral part of the Hinduja Group is a prominent mobility solutions provider.

Switch and Signpost have entered into an agreement whereby Switch has appointed Signpost as its exclusive partner for display of advertisements on its fleet of buses. As part of this agreement, Signpost secures exclusive ad rights on Mumbai's 200 new electric doubledecker buses through a partnership with BEST. This collaboration empowers Signpost to generate revenue through strategic ad placement and management on Mumbai's new electric double-decker bus fleet.

Shripad Ashtekar, Chairman and Managing Director of Signpost India Limited stated, "This deal grants exclusive ad rights on Mumbai's 200 brand new AC double-decker electric buses, offering a high-visibility space for brands to reach a captive and on the transit audience. As this partnership with Switch and BEST allows Signpost to leverage our expertise in DOOH advertising on a grand scale, ensuring maximum visibility and engagement for brands on these iconic vehicles".

Shares of Signpost India Limited was last trading in BSE at Rs. 369.70 as compared to the previous close of Rs. 424.00. The total number of shares traded during the day was 35847 in over 3196 trades.

The stock hit an intraday high of Rs. 427.05 and intraday low of 360.00. The net turnover during the day was Rs. 14349773.00.

Source : Equity Bulls

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SignpostIndia INE0KGZ01021 Advertising Media DoubleDeckerBus ModernMakeover AdSpace