Stock Report

NARS Cosmetics opens first boutique in New Delhi

Posted On : 2024-02-15 20:24:56( TIMEZONE : IST )

NARS Cosmetics, the global makeup brand founded by makeup artist and photographer François Nars, opens its first standalone boutique in New Delhi, the capital city of India. The 300 sq. ft. boutique features a three-sided storefront with larger-than-life visuals photographed by François Nars, modern amenities, large format media for stylized and campaign films, and a sleek design conceived by Founder and Creative Director François Nars and Fabien Baron, of New York design firm Baron & Baron. The first boutique at Select CITYWALK Mall, New Delhi follows a successful nationwide launch of the brand and presents an opportunity to experience the world of NARS Cosmetics.

Known for its bold and boundary-breaking approach to beauty, NARS Cosmetics is set to redefine the beauty retail landscape with its first standalone boutique in India, featuring a virtual try-on tool for customers to discover their shades. Showcasing NARS' extensive range of products renowned for their rich pigments, luxurious textures, and award-winning formulas, the store will be a destination for global launches, offering consumers a firsthand look at the latest in beauty innovation.

The launch of NARS Cosmetics' first boutique in India marks a significant chapter in the brand's commitment to delivering unparalleled beauty experiences to its diverse consumer base. The move to establish a standalone presence in the capital city underscores NARS Cosmetics' dedication to engaging intimately with its growing audience.

Nicole Tan, President & CEO of Shiseido Asia Pacific (APAC) shares, "We are delighted to open our first NARS Cosmetics standalone boutique for India in the vibrant city of New Delhi. The brand launch in October 2023 exceeded all our expectations and we thank our consumers and partners for their immense support and love for the brand. India is a very important market for NARS Cosmetics and for Shiseido group in APAC, with the demand for high quality, premium beauty products growing steadily amongst discerning Indian consumers.

The store brings to life the unique vision of François Nars through its bold yet sophisticated design and superior brand experiences that we can't wait for our consumers to explore. We are excited about our plans and future for India, and we look forward to bringing the brand closer to many more consumers through our various touchpoints this year."

Sanjay Sharma, Country Head, Shiseido India says, "The launch in October 2023 with our partners Shoppers Stop and Sephora set the tone for NARS Cosmetics in India. Our first standalone boutique is the right step in furthering the brand's dedication and commitment towards the Indian market. The new boutique aligns with the brand's vision to create personalized and memorable beauty experiences for its diverse clientele. We are confident that the NARS store in New Delhi will emerge as a sanctuary for those seeking sophistication, quality, and innovation in beauty."

"Opening the first NARS boutique in India is not just about selling makeup; we want to create an immersive experience for beauty enthusiasts. We are immensely proud of the partnership between Global SS Beauty Brands Ltd (a subsidiary of Shoppers Stop Ltd) and Shiseido Group which has made this milestone possible. NARS' innovative products and bold approach resonate deeply with our diverse clientele, making this boutique opening an eagerly awaited event. Located in Select CITYWALK Mall, the store offers unparalleled access to NARS' renowned range of cosmetics. It's a testament of our commitment to providing our customers with the best international products and shopping experiences," adds Mr. Biju Kassim, Customer Care Associate and CEO of Beauty at Shoppers Stop.

The NARS Cosmetics standalone boutique at Select CITYWALK Mall, New Delhi is now open.

Shares of Shoppers Stop Limited was last trading in BSE at Rs. 740.55 as compared to the previous close of Rs. 724.20. The total number of shares traded during the day was 1505 in over 169 trades.

The stock hit an intraday high of Rs. 743.05 and intraday low of 711.15. The net turnover during the day was Rs. 1109540.00.