Blue Star ties up with ISA, Italy for Supermarket Refrigeration

Blue Star Ltd has announced that the Company has struck a strategic alliance with ISA, Italy for providing a wide range of Supermarket and food refrigeration solutions.

ISA is a leading Italian manufacturer of retail refrigeration equipment. They manufacture and market a wide range of refrigerated showcases and cabinets for supermarkets. They also have an impressive range of Display-cum-Serving Cabinets for Ice Cream merchandizing. In addition, they also have a very popular range of gastronome equipment for quick food service.

ISA´s products are exported to 72 countries all over the world. Its customers include leading supermarkets in Europe such as Carrefour, Spar and Ahold as well as world-famous food and beverage industries including Coca Cola, Nestle and Unilever. The Company currently manufactures Modular Cold Rooms and Chest Type Deep Freezers at its Bharuch plant. With the addition of ISA range, the Company will have a complete basket of solutions for supermarket and quick food service. To start with ISA products will be imported and sold under the Blue Star-ISA co-brand. At a subsequent stage, the Company will explore manufacturing of a limited range of ISA products in India in partnership from ISA.

According to T G S Babu, Executive Director, of the Company "Organized Retail, in the form of Supermarkets and convenient stores will bring about a massive transformation in the way food products are procured, stored and sold in India. Huge investments have been announced by Indian Corporates such as Reliance, Fortune, Bhartis, TATAs, to tackle the retail end as well as the back end of the supermarkets. Supermarkets in general use a lot of refrigeration equipment. Blue Star is gearing itself up aggressively to tackle the emerging supermarket opportunities."

Source : Equity Bulls

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