Lupin Launches Softovac Liquifibre, a first-of-its-kind liquid fibre

LupinLife, the consumer healthcare business of global pharma major, Lupin Limited (Lupin) today announced the launch of Softovac Liquifibre, a 100% Ayurvedic liquid laxative. With this, the company enters the Indian liquid laxative market with this innovative product that is a formulation of Isabgol fibre in liquid form and natural actives such as Sonamukhi, Harad, Mulethi, Saunf, Amaltas and Gulab Dal.

Softovac Liquifibre expands the Softovac product portfolio and provides a choice for consumers who prefer time-tested Ayurvedic ingredients. The product has been proven safe and clinically efficacious versus benchmark liquid laxative products.

Rajeev Sibal, President - India Region Formulations, Lupin said, "Studies indicate that constipation impacts the daily lives and productivity of millions. Softovac has been the go-to product for this condition for many years now. The new Softovac Liquifibre is an ayurvedic solution that is clinically validated for efficacy and safety. We have leveraged advanced technologies to achieve optimal particle size of the key ingredient, Isabgol, in this liquid formula, enhancing its palatability. Softovac Liquifibre is a gentle and non-habit forming formula, ensuring efficacy along with comfort and well-being for its users."

With its appealing mango-flavored, sugar-free formulation, Softovac Liquifibre is also suitable for diabetics and is available in 225 ml bottles at all leading chemists and pharmacies in India.

Shares of Lupin Limited was last trading in BSE at Rs. 1255.55 as compared to the previous close of Rs. 1227.80. The total number of shares traded during the day was 65021 in over 3056 trades.

The stock hit an intraday high of Rs. 1259.80 and intraday low of 1200.35. The net turnover during the day was Rs. 79789406.00.

Source : Equity Bulls

Keywords

Lupin INE326A01037 SoftovacLiquifibre LiquidLaxative