Stock Report

Heritage Foods launches range of Beverages and Ice Creams

Posted On : 2023-03-27 15:46:45( TIMEZONE : IST )

Heritage Foods Ltd., one of India's leading dairy players, today announced the launch of its new range of Buttermilk products under the brand name 'A-One' and a new range of milkshakes in the easy-tocarry and single serve carton boxes.

Heritage 'A-One' Spiced Buttermilk is a low-calorie natural refresher, made by fermenting fresh Heritage milk with a unique combination of cultures to give an extra smooth and thick mouthfeel, as well as delivering a perfect balance of sourness and saltiness. Spicy notes are perfected with a blend of natural extracts of green chillies and ginger, which make it refreshing to the consumer on-the-go. 'A-One' Spiced Buttermilk will be available in 180ml pack, with a 6 months shelflife, at a convenient price point of ₹ 20/-.

Heritage has also revamped its range of Milkshakes with a range of new flavours and a refreshing new look. Alongside, all-time popular flavour variants like Vanilla and Strawberry, Heritage would be launching soon two new variants, viz. Chocolate & Caramel, Cookies & Cream, which appeal to adults as well as kids. Milkshakes in the new look and range would be available in packs of 180ml at ₹ 40/- and 125ml at ₹ 15/-.

Heritage 'A-One' spiced Buttermilk & Milkshakes have been launched across Telangana, Andhra Pradesh, Karnataka, Tamil Nadu, Delhi & NCR and it is available across General Trade stores, Heritage Happiness Points, Heritage Parlours, Modern Retail stores as well as online grocery platforms.

Commenting on the launch, Mrs. Bhuvaneswari Nara, Vice Chairperson & Managing Director said, "Launch of 'A-One' Spiced Buttermilk & new Milkshakes in Combi-block packs is yet another step in the direction of growing the contribution of value-added products (VAP) in our portfolio. I am sure these new products will not only delight our consumers, but will also help them face the harsh summer season with a smile."

Heritage Foods Ltd. is also gearing up for a busy summer season with the relaunch of its popular "Premium Badam milk with real Badam bits". The new revised product recipe carries an extra generous dose of badam bits, and lives up to the promise of the new brand name 'Badam Charger' with the proposition of 'Stay Charged'. Heritage Badam Charger will be launched with a more youthful pack graphics in easy to carry 180ml plastic bottles, at a convenient price point of ₹35/-.

The product will be available across General Trade stores, Heritage Parlors, Modern Retail stores as well as online grocery platforms in Telangana, Andhra Pradesh, Karnataka, Tamil Nadu, Delhi & NCR.

Speaking on the occasion, Mrs. Brahmani Nara, Executive Director of Heritage Foods Limited, remarked, "Heritage 'Badam Charger' is a product targeted to thriving adults who hustle through the day to achieve their dreams. They always need to be on top of their game, loss of energy for them means loss of opportunity, and they need something nourishing & healthy to stay charged and face their challenges head-on. Badam Charger is quite unlike harsh energy drinks which are sugar & caffeine laden, and comes with the nutrition of rich Heritage milk and energy of real Badam bits. We have formulated this recipe to deliver great taste with absolutely no added artificial colours or flavours and with 30% less sugar as compared to other similar flavoured milk-drinks."

This summer season the brand also plans to take consumers for a walk down the memory lane with the launch of Ice-Lollies in the unique and exciting desi Indian flavors such as 'Kala Khatta' & 'Gol Gappa'. Both these desi flavors are sure to bring back fond childhood memories. Consumers can slurp on these familiar tasting delicacies on a hot summer day at a price point of just ₹10.

Heritage Foods is slated to launch more such healthy & tasty products for its consumers during the year.

Shares of Heritage Foods Limited was last trading in BSE at Rs. 148.10 as compared to the previous close of Rs. 145.55. The total number of shares traded during the day was 15884 in over 404 trades.

The stock hit an intraday high of Rs. 148.70 and intraday low of 143.90. The net turnover during the day was Rs. 2335962.00.