Heritage Foods launches new products: 'GlucoShakti', an energy drink, and 'Creamilicious Curd' a rich and creamy premium curd

Heritage Foods Ltd., one of India's leading dairy players, today announced the launch of 'GlucoShakti', a whey-based instant energy drink, is a natural, noncarbonated & affordable energy drink, that revitalizes the body after strenuous physical activity. 'GlucoShakti' has the goodness of whey, and is fortified with Glucose for Instant Energy. It has naturally occurring minerals such as Sodium, Potassium, Phosphorus, Magnesium, etc. which help replenish the essential body salts. It has ~1.5 times more Potassium than other competing products.

'GlucoShakti' would be available in 200ml pouch pack priced at only ₹ 10, making it pocketfriendly and a convenient source of energy without any fizz. The product has been launched across Telangana, Andhra Pradesh, Karnataka, Tamil Nadu and it is available across General Trade stores, Heritage Parlors and select Modern Retail stores.

Commenting on the launch, Mrs. Nara Bhuvaneswari, Vice-Chairperson & Managing Director said, "GlucoShakti is a healthy & delicious instant energy booster to help people bounce back when fatigue sets in. This is yet another effort from Heritage to keep the promise of delivering Health & Happiness to everyone, everyday!"

Heritage Foods Ltd. has also unveiled 'Creamilicious Curd', with the intent to deliver a significantly superior curd experience compared to any other in the market, which is a simply THICKER, CREAMIER & TASTIER Curd!

'Creamilicious Curd' has 4.5% fat and is made with a unique curd-culture recipe, which gives the curd superior texture, creaminess and a superior consumption experience. This tasty thick & creamy curd has been launched in premium Tubs (1Kg), convenient cups (200 & 400g) and popular pouches (500g). Initially rolled out in Delhi NCR, this new Creamilicious Curd has now been launched across Telangana, Andhra Pradesh, Karnataka, Tamil Nadu and Maharashtra. It is available across General Trade, all major Modern retail stores, E-Commerce platforms, and Heritage Parlors and Heritage Happiness Points.

"The rich Heritage Creamilicious Curd truly delivers on the promise to be a healthy & delicious companion to any meal and is yet another step to further strengthen our Value added dairy portfolio" added Mrs. Brahmani Nara.

Heritage Foods is slated to launch more such healthy, tasty and innovative products for its consumers during the year.

Shares of Heritage Foods Limited was last trading in BSE at Rs. 363.50 as compared to the previous close of Rs. 367.70. The total number of shares traded during the day was 11090 in over 830 trades.

The stock hit an intraday high of Rs. 374.90 and intraday low of 360.00. The net turnover during the day was Rs. 4046984.00.

Source : Equity Bulls

Keywords

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