Wardwizard launches new brand campaign #BharatkaJoy

WardWizard Innovations and Mobility Ltd, manufacturers of the one of the country's leading electric two-wheeler brand, 'Joy e-bike', today unveiled its new brand campaign #BharatkaJoy with the anthem 'Saath Chalein'.

Capturing the emotions of millions of Indians across different landscapes, the campaign is divided into multiple phases focussing on different layers of humanitarian connections like 'Joy of giving', 'Joy of caring', 'Joy of Celebrations 'etc. Which will continue throughout the year.

The first phase of the campaign showcases the diverse culture of India united under the emotion of Joy along with the technological phrase 'Desh le raha he Electric Angdai'. It further exhibits the happiness of every Individual which they garner by doing something for their country.

Speaking on the new campaign Mr Yatin Gupte, Chairman & Managing Director, Wardwizard Innovations & Mobility Ltd., said, "Our new brand campaign is dedicated to bringing a sense of joy and happiness. The film captures diverse cultures along with the moral values that depict the story of each region and its traditions. This campaign further highlights the electrifying evolution that the country is going through for a healthier environment as well as our intent toward sustainable today and tomorrow. Ushering the positivity and power, our new anthem 'Saath Chalein' will resonate with the aspirations of all Indians."

Showcasing the great unity of East, West, South and North India, the anthem 'Saath Chalein' was beautifully directed by Vashishth Mahendra Upadhyay, music by renowned composer/singer Siddharth Amit Bhavsar and Hindi version sung by Raghav Kaushik. In addition to this, the anthem will be released in 4 other languages including Hindi, Bengali, Telegu, Kannada, Malayalam. The campaign will be having a 360° platform media approach, comprising of Digital, Television and Social Media, Print, Outdoor to reach maximum possible number of TG of JOY E BIKE.

Shares of Wardwizard Innovations & Mobility Ltd was last trading in BSE at Rs. 60.00 as compared to the previous close of Rs. 59.15. The total number of shares traded during the day was 729395 in over 3348 trades.

The stock hit an intraday high of Rs. 61.00 and intraday low of 57.90. The net turnover during the day was Rs. 43344337.00.

Source : Equity Bulls

Keywords

WardwizardInnovationsandMobility INE945P01024 Joyebike SaathChalein BharatkaJoy