Jet Airways and SWISS Announce Frequent Flyer Partnership

Jet Airways India Ltd has announced that the Company and SWISS (Swiss International Air Lines) have entered into a reciprocal Frequent Flyer Programme alliance which will benefit frequent flyers of both airlines. Effective July 15, 2006, all the Company´s Privilege members will be able to accrue and redeem JPMiles on all SWISS operated flights. This partnership will also allow members of Miles & More Frequent Flyer programme (managed by Lufthansa), of which SWISS is a fully integrated partner, to earn and burn Miles & More miles on the Company.

The new partnership aims to serve the frequent travelers of both airlines by way of extending the opportunity of earning frequent flyer miles while traveling across the network of both airlines. So while the Company´s Privilege members can enjoy the convenience and luxury of SWISS´ global connectivity to 69 of their worldwide destinations; members of Miles & More can also accrue and redeem miles on all the Company´s flights, availing of better connectivity and excellence in service across its 48 domestic and international destinations.

As a special launch promotion exclusively for the Company´s Privilege members, from July 15 - August 15, 2006, all the Company´s Privilege members on qualifying SWISS flights will earn double JPMiles on the basis of their class of travel on SWISS.

Commenting on the partnership, Mr Wolfgang Prock-Schauer, Chief Executive Officer, of the Company said, "At Jet Airways it has been our constant endeavor to provide our travelers with high value propositions. Our Frequent Flyer Programme partnership with SWISS will allow Jet Privilege members more mileage accrual and redemption opportunities. Moreover, with Switzerland increasingly becoming a favoured holiday destination, we are confident that Jet Privilege members will benefit from the synergies created by this partnership."

Source : Equity Bulls

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