Airtel launches Airtel Mega

Bharti Tele Ventures Ltd has announced that the Airtel, Indias leading telecom services provider has launched Airtel Mega Fixed Wireless Phone (FWP) services in India. Airtel Mega fulfills the customer needs for an innovative home phone service with the advantages of instant availability, feature-rich instruments and mobility within the premises. This service comes with the additional benefit of a unique after-sales service model! With the launch of this innovative FWP service, Airtel completes its total telecom services portfolio for all segments. Mr. Sanjay Kapoor, Joint President (Mobility), of the Company, said, The fixed line market in India is currently underserved (especially in smaller towns and villages), largely on account of inadequate infrastructure. Through Airtel Mega, we intend to make available home phones to all customers within arms reach of desire. The biggest advantage that Airtel Mega offers is the end-to-end service delivery (from booking to installation to after-sales) at the customers doorstep, which is another first from Airtel Mr. Hemant Sachdev, Director, Marketing & Communication, of the Company said, In addition to delivering Airtel in every hand, we will now also deliver an Airtel in every home. By offering this wireless choice for home phones to our customers, we will truly bring the power of Airtel to every home in India. This innovative home phone service will help Airtel create a special place in millions of homes across India. This launch will also play a crucial role in augmenting our telecom presence across all segments of the market Airtel Mega operates on GSM network. Available in attractive Postpaid and Prepaid tariff plans, Airtel Mega will be rolled out progressively across the length and breadth of Airtels wireless network, which today spans virtually the entire urban landscape plus a large number of villages in India. Airtel Mega will bring to customers a unique bouquet of value added services including Hello Tunes, SMS, Caller ID and all other services that Airtel has pioneered in the last few years. Apart from a 24-hour customer care facility, any complaint from a customer will be addressed by the dedicated AIRTEL MEGA service team at the customers premises. In todays situation, where customers are calling far more mobiles than fixed lines, Airtel offers its customers Mega value whereby calling to all local & intra-circle mobiles is given at Rs 1.20 for 3 minutes (effectively 40p/ min). Customers can choose from three European-styled phone models in both desktop and cordless versions. The AIRTEL MEGA launch offer* Free 150 minutes (50 pulses, 3 minutes pulse) of calling every month to one Airtel mobile /Airtel Landline! Offer valid for a full year from the date of installation. Free 50 local & national SMS in the first month of subscription Free Hello Tunes subscription in the first month plus one Hello Tunes free Lower entry cost for existing Airtel postpaid customers. * Launch offer will be applicable for 90 days from the date of launch of Airtel Mega services in the circle.

Source : Equity Bulls

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