IDfy undertakes rebranding to better connect with customers of all walks

IDfy, India's leading 'integrated people decisioning platform' providing end-to-end HR solutions with the use of cloud computing technology, has today announced the undertaking of a complete rebranding exercise which will include the launch of a new logo and a redesigned website that personifies the company's attributes and core values with a renewed focus on growth and expansion.

The bold new logo set in vibrant Red reflects the company's vision of disrupting the traditional background verification (BGV) sector in the country. The sleek circle in the background indicates comprehensiveness in terms of product areas and adaptability to customer requirements. The company wishes to translate the streamlining of its operations through its new brand identity. It expects this will create better recall of the brand among all the stakeholders.

With the new design of its web portal, customers can access information on IDfy's full suite of services with just a few clicks, thus saving time and making the portal much more interactive and conducive to developing business relationships.

Ashok Hariharan, Founder and CEO, IDfy, said while explaining the deliberation behind the exercise, "We started with the idea of bridging the trust deficit in India and took the first step towards achieving this by creating our web-based portal to facilitate the recruitment process for our clients. We've won numerous accolades from our clients for our services, which have helped them reduce costs and turn-around-times in their recruitment and new employee on-boarding processes.

Since then, however, we have expanded our suite of products to include much deeper information and analytics-based solutions. We now provide KYC, customer insights & analytics, and decision-making solutions for the entire H.R. process. Our new logo reflects this diversification, and we are confident that we will continue to be able to serve our customers' needs in a holistic way."

IDfy is known for unleashing the full potential of traditional BGV concept and demonstrating its wide applications for an array of clientele through its disruptive use of technology. They have managed to achieve tremendous success within just five years since the inception of the company in 2011. Today, the company is empanelled with the National Skills Registry of NASSCOM, making it part of an elite group of vendors to the crème de la crème of the Indian IT/ITES sector. IDfy was also recently awarded the 'Best Background Screening Service Provider at the recently concluded World HRD Congress, 2016.

Source : Equity Bulls

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