Half a million customers gearing up to party with nearbuy.com

As part of its December to Remember campaign, nearbuy (erstwhile Groupon India) brings together second year in a row, the largest party collection in the country. With more than 2500 X'mas and New Year party listings, nearbuy will be the destination of choice for more than half a million customers to grab their party passes.

The leading local commerce player also introduces a unique concept 'Bloc 24', featuring 24 of the country's hottest EDM acts on December 24th! Party enthusiasts will be spoilt for choice with the likes of popular artists like Nikhil Chinappa, Progressive Brothers, Kerano and many more performing at some of the country's best night clubs and five star properties. Tickets for these parties will be available exclusively on nearbuy.com under the special 'December to Remember' tab.

Commenting on the same, Ankur Warikoo, Co-founder and CEO, said, "nearbuy truly believes in its proposition 'There is always more'. We want to offer our customers the widest choice of things to do this holiday season. While we have the largest choice of X'mas & New Year parties and party + stay offers; we have also kept in mind customers who like to enjoy an evening with their friends and family. For them, we've lined up a host of party supplies, home catering offers and more. With more than half a million party lovers set to plan their new year's eve with us, we have left no stone unturned to truly make it 'A December to remember' for everyone".

nearbuy's 'December to Remember' is a unique campaign that beautifully ties the online world of local commerce to the offline world of entertainment - covering a range of popular and upcoming music artists. To heavily promote its 'Bloc 24' property, nearbuy is launching an integrated marketing campaign including in-cinema advertising across 407 PVR screens in 22 cities, OOH including hoardings at some of the high footfall malls, radio and social media.

Organizing events at this scale is never easy and to make sure all preparations are in place nearbuy has partnered with one of the best event curators - My Purple Martini and top entertainment agencies including Submerge, Unmute & WMS.

Speaking on behalf of Submerge, Nikhil Chinappa said, "We are super excited to associate with nearbuy. This is a first time that an online brand is actively promoting the local music talent across the country. With the growing popularity of Electronic music, we have a lot of talent in India that is truly world class and giving them an opportunity at a large scale will definitely expand the universe for everyone. I along with a host of other artists are looking forward to the 24th and 31st of December across multiple cities."

Source : Equity Bulls

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