UK based fashion retailer Missguided launches in India exclusively on Jabong

India's most loved fashion destination, Jabong announces a new partnership with leading UK based fashion retailer Missguided. Fashion consumers across India will be able to shop the youth brand's extensive collection - apparel, shoes, lingerie and accessories - exclusively via a dedicated shop-in-shop on the Jabong website, mobile site and App starting December 17.

Missguided is an empowering, bold and forward thinking online fashion brand, inspired by real life. They design and create product informed by their customers and global influences: Catwalk, celebrity, social media, bloggers and street style, creating an online fashion destination that encompasses and celebrates everything it means to be a girl in a digitally immersed world today.

"We are happy to add yet another renowned fashion label to our list of International exclusive brands. Missguided has a fantastic collection to offer and it feels great to launch the brand exclusively in India. Our brand ideologies are very much similar - We want fashion to be accessible to all and bring best international trends and brands to our visitors. By coming together, we aim to achieve this and give our visitors a world class shopping experience," said Sanjeev Mohanty, CEO and Managing Director, Jabong.

"We are delighted to be launching on Jabong. India is a key strategic market for Missguided and we are confident our partnership with Jabong will be a huge success," said Nitin Passi, founder and CEO, Missguided.

Missguided, was set up in 2009 and just six years later it has grown to a to £86 million turnover, following a record 3.5 million orders in 2014. Last year Missguided was ranked fifth in The Times' Fast Track 100 league table of Britain's fastest-growing private companies. Today Missguided is changing the pace of fast-fashion thanks to a highly agile supply chain structure, bringing styles inspired by the catwalk, street style, and celebrities to the site within days and adding hundreds of new products to site each week on a daily basis. Nitin Passi has no plans to slow down the growth of the company and is expecting sales to almost double to £150 million by March 2016.

Jabong has exclusively launched well-known international brands such as TOPSHOP, TOPMAN, Dorothy Perkins, Miss Selfridge, Tom Tailor and River Island in the Indian market. The online retailer recently launched the Party Store, a Shop in Shop that showcases the latest trends, styles, ways to wear and how to dress up for the party season. It also witnessed good sales for the recent Diwali Super Style Fest, Durga Puja celebrations and Black Friday promotion. It anticipates even better sales for the ongoing Christmas season.

Source : Equity Bulls

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