Nargis Fakhri & fitness enthusiasts unveil Reebok's latest Fit-Hub store in GK1

Reinforcing its commitment to women and strengthening its position as a leading fitness player in the country, Reebok India has announced the launch of its latest 'Fit-Hub' concept store in Delhi's popular GK1, M Block market. The store was inaugurated by Reebok Brand ambassador - Nargis Fakhri, along with Dave Thomas, Managing Director, Reebok & adidas India.

Kick-starting with a big-bang and amidst high-levels of curiosity in the busy GK 1, M Block Market, Nargis Fakhri joined Reebok trainers in a combat training routine, as unsuspecting and surprised shoppers looked on. Showing off her powerful punches and kicks dressed in fashionable and chic Reebok fitness wear, Nargis tore through a Reebok backdrop and revealed the new store to excited fans and fellow fitness enthusiasts gathered around.

Commenting on the launch, Dave Thomas, Managing Director, Reebok & adidas India said, "It has been our constant endeavor over the past few years to establish Reebok as the leading premium fitness brand in the country. Moreover, our strong focus towards catering to women's fitness needs has led to the category contributing to over 40% of our overall business in selected stores. We hope to grow this category significantly in the coming years whilst inspiring more women across the country to adopt the 'Fit for Life' attitude & mindset. Reebok partnered with Nargis on this fitness journey 3 years back and it has been overwhelming to mark yet another milestone with her for the Brand as we launch our latest FitHub."

Seen in her fitness element at the launch of the store, Reebok India's brand ambassador Nargis Fakhri commented, "My association with Reebok goes back 3 years now, and I look forward to each campaign and activity with as much vigour as I did when I just came on-board. The new store looks absolutely great, and the new women's collection is all the more fabulous. I believe that fitness is something that should come as second-nature to everyone, because it not only makes you look good, but also makes you feel good mentally."

Founded on the concept of togetherness, the Reebok 'Fit Hub' stores entail greater interaction with customers, helping them embark on their fitness journey and finding the right products which enable them in achieving their fitness goals. Reinforcing Reebok's fitness positioning, the 'Fit Hub' stores aim to serve as a one-stop fitness destination for the multiple fitness needs of today's Fit-Gen consumer.

Each store is designed to give a look and feel of a gym with fixtures that replicate gym equipment such as pull up grids, genuine gym flooring and jump boxes as seating, providing customers a one-of-a-kind retail fitness experience. The stores also have clearly demarcated merchandise sections for different fitness activities such as training, running, and aerobics, dance and yoga which creates an easy shopping experience.

Initiated in 2013 in India, Reebok's innovative 'Fit Hub' stores have become popular amongst the consumer and have seen tremendous success across important markets.

Source : Equity Bulls

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